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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

What health services can learn from retail

Customers won’t put up with long waiting times or clunky administration in other industries, so why is healthcare getting away with it? John Riccio looks at retail’s history to predict a transformative path for health.


Infographic: The current state of content marketing

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?


Beyond the smartwatch: How your home could be tracking your health

Healthcare and IoT at home

Visiting the doctor’s clinic could become a rarity as a new wave of connected devices bring healthcare and health monitoring into the home.


Why we need smart cities

Building a smart city isn’t about firing up all the technology in your municipal arsenal, says Chris Vein. It’s about embarking on a process of endless reinvention.


Report: CEOs seek the human connection

The 20th PwC CEO Survey reveals a business landscape that’s striving to build trust and maintain relationships. John Riccio explains why automation is bringing out the human side for Australian CEOs.


Infographic: How women use online reviews to shop

Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.


You can’t be ‘omnichannel’ until inventory is solved

Can RFID solve inventory?

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.


Infographic: Virtual reality in the enterprise

Virtual reality is often associated with gaming and entertainment but VR applications for business hold great promise in a range of sectors.


Digital tipping points in 2017: Our team’s predictions

Digital Trends 2017

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.


Can disruption be good for your business?

Can disruption be good for business? PwC CEO Pulse

Most executives worry about it – but could disruption be good for business? We asked over 250 CEOs to talk about their strategy for identifying the future.