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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Editorial: Why ‘hybrid’ marketers are critical in the digital world

hybrid-marketer

Nirosha Methananda explores the importance of the ‘hybrid’ marketer in the digital world. A new breed of marketing professionals, who combine commercial smarts and creative flair to meet the needs of the always on customer and deliver measurable value back to the business.

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Sharing economy is no different to a physical business, rules ATO

Taxis

The ATO has proclaimed Uber’s offering as a taxi service, meaning major GST implications for its drivers. Does the ruling create a level playing field for the sharing economy and small businesses as a whole, or just within the taxi industry?

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Infographic: Wearable technology and crowdfunding

Infographic: Wearable technology and crowdfunding

Behind the high-profile success stories, what is the real picture for crowdfunding in the wearable technology space? This infographic draws its own conclusions from 300 case studies.

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Crowdfunding injects record-breaking finance for healthcare wearable

Finance

A healthcare device to monitor patients with Parkinson’s disease wins $1.5 million investment via crowdfunding – a route to technology finance that looks set to grow with government support.

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Government pledges $255m to kick-start Digital Transformation Agenda

internet connection

The Federal Budget has allocated significant sums to launch the Digital Transformation Office and its much awaited Digital Transformation Agenda – giving government transformation the priority it deserves.

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Vision, business plan, action: Four approaches to innovation

Approaches to innovation

You’ve predicted future disruptive trends and established your business vision. Now what? Kate Eriksson explains approaches to innovation that can help turn your plans into action.

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Infographic: The many faces of drone technology

drones-for-good-infographic-CROP

Commercial drones have been in the spotlight for their potential in making deliveries to customers. But they have a whole range of other applications, too, from fire-fighting to film production. This infographic looks at the range of industries employing drone technology.

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Amazon drones to communicate with customers via smartphone, reveals patent

Drone

As Amazon pushes forward with its plans to launch commercial delivery using autonomous drones, details are released about the scope of its technology.

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Real estate investors move to crowdfunding platforms

Crowdfunding

Crowdfunding platforms offering real estate have now launched in Australia, meaning property investment has now opened to a wider market that’s demanding a different user experience.

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Retailers roll out applications for the connected car

Connected car

Consumers are demanding a seamless and convenient experience driven by digital technology. Connected cars are plugging into this opportunity, explains John Riccio.

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