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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

The rise of the chief digital officer

CDO study

A rise in the number and background of chief digital officers indicates an increasing desire for digital maturity by business. But does the desire match the reality?


Infographic: Why customer reviews matter

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.


Report: Innovation insights from around the world, 2017

PwC innovation Benchmark

We surveyed over a thousand global business executives to explore their approach to innovation. Kate Eriksson shares five trends uncovered by PwC’s Innovation Benchmark report.


Infographic: Drones as a data service

Drones make large-scale data-gathering cheaper, faster and safer – meaning they’re an increasingly valuable tool for industries such as infrastructure and agriculture. We look at the market applications for drone services.


Digital transformation? Don’t forget your product.

It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.


Ten actions to help harness the power of digital

Tips for digital investment

Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.


Infographic: The best time to send an email

The best time to send out an email campaign depends on audience and context. Drawing on a range of studies, this graphic suggests the optimal moments for landing in B2B and B2C customers’ inboxes.


How to build a business platform

How to build a business platform

Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.


What if we could make the future more vivid?

Facial image manipulation apps are incredibly popular – and they signify an obsession with visualising our ‘possible’ selves. How can businesses leverage this during change management?


Infographic: How the internet works

What’s going on behind the scenes of your screen? This infographic examines the nuts of bolts of internet connectivity.