Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Airports face a difficult task creating a seamless customer experience amid financial and regulatory constraints. Digital is helping to improve passenger flows, but can also be used to help distract customers from the necessary inconveniences of air travel.Read more
Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.Read more
5G promises data transfers a hundred times faster than 4G and lets us customise the network to the individual needs of thousands of customers. It’s hard to comprehend how big a deal that is, but trust us, this is a game changer for society and business.Read more
More than headline grabbing gimmicks, the Internet of Things offers actionable insights for business: to drive revenue, create efficiencies and enable transformation. But there are ten things to consider before starting your IoT project.Read more
Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.Read more