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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Connecting the call centre: Five approaches to reduce call volume

Contact centre

When it comes to cost-cutting, businesses often look to their contact centre first. But what drives high call volume and how can this be reduced, while still offering a great customer experience?


Podcast: Innovation for the entertainment and media industry

Digital Pulse Podcast

What approach do media companies take towards innovation? The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation that industry organisations must strive to implement, in order to survive disruption.


Infographic: Viewer habits of video on demand

Digital Pulse infographic: Video On Demand crop

As consumer spend on video on demand (VOD) in Australia is predicted to double, this infographic by IAB Ireland looks at the habits and demographics of the service’s viewers.


Copyright legislation is only half the battle for media companies

USB stick

This week, the Australian government passed new laws to protect copyright. But legislation alone won’t eliminate piracy. Consumers want access to entertainment quickly and conveniently. Offer it to them, and illegal downloading may decline.


Editorial: Who drives the innovation agenda?


The strongest economies in the world are driven by innovation and investment in knowledge capital. Sammy Kumar explains why businesses, government and higher education must band together to ensure Australia gains a firm position in tomorrow’s digitally disrupted world.


Podcast: Digital vs traditional media – what’s the difference?

Digital Pulse Podcast

David Wiadrowski and Marcel Fenez discuss the 2015 PwC Entertainment and Media Outlook, which shows that industry is lagging behind a customer that wants choice and convenience when it comes to content.


Infographic: Content marketing in 2015

Infographic: Content Marketing 2015 crop

As traditional advertising methods decline and brands look to new ways to engage customers, content marketing is now seen as one of the most effective digital marketing channels out there. This infographic looks at the positives and the challenges faced by businesses that publish to connect.


UX Masterclass Sydney wrap-up: Leveraging UX to understand today’s user

UX Masterclass Sydney PwC

We cover some of the highlights from UX Masterclass Sydney, with speakers from around the globe discussing how to combine user experience strategies, research and innovation to understand customer needs and ensure success.


Preview: PwC Entertainment & Media Outlook

Entertainment & Media

David Wiadrowski explains how innovation in multiple areas is key to the success of Australia’s entertainment and media industry, in this preview of PwC’s Entertainment & Media Outlook report.


Hotel bookings in two taps: responding to the on-demand consumer

Digital Pulse - travel

As one of the most downloaded apps in the US launches in Australia, we look at how the hospitality industry has responded to the on-demand consumer. Mobile technology now provides a platform to indulge spontaneous decision makers with no time to waste.