Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Latest from @PwCAUdigital
What’s the answer to #productivity stagnation? The insights gained from #4IR technology and its #data would be a good place to start. https://t.co/Spnxg4kWdz
Latest News
4IR: The revolution powering experience
The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.
Read more
Robust and secure artificial intelligence: A primer for the C-suite
Ensuring your AI system is robust and secure requires balancing trade-offs. More than a problem for data scientists, these decisions must be tackled by executive leadership.
Read more
Infographic: Entertainment and media statistics
The media industry is in a ‘race for reach’, vying for the attention of consumers across multiple platforms. Justin Papps shines a light on entertainment consumption habits with these statistics from PwC’s Entertainment & Media Outlook 2019–2023.
Read more
The technology that knows how you feel
Emotions are a uniquely human thing — but there are new technologies that can help you understand them.
Read more
Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
Read more
This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023
Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.
Read more
Ethical AI: Tensions and trade-offs
Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.
Read more
How to fix the government trust issue
With citizen trust declining, it’s becoming harder for governments to support the very people they are tasked with protecting. An intervention that promotes better experiences, values and behaviours will help rebuild broken bonds.
Read more
Ten ways to tune your tech strategy
Instead of upgrading the IT systems, it’s time to modernise them. In a tech landscape where everything is constantly changing, strategic thought is critical for evaluating tech capability now — and deciding what’s needed in the future.
Read more
