Variety is the spice of the content marketing meal so when designing a content strategy, make sure to mix up your flavours. Here’s a degustation of formats that will allow brands to appeal to all tastes.
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The world of competitive video gaming, or eSports, has gone under the radar of mainstream audiences and media outlets. Until now. With revenue and viewership rising dramatically, even traditional sports clubs are getting in on the act.
Read More...Three ways education is being disrupted by digital technology
Time to tear up the exercise books? Innovative teaching methods mean students are able to access and experience higher education in a new way. We highlight three disruptions reaching pupils far and wide.
Read More...Video: Responding to AI for real business value
Is artificial intelligence about to move from the future to the now? PwC’s Matt Kuperholz, Kate Eriksson and John Studley discuss the value that AI will bring to business.
Read More...Thawing the resistance to digital transformation
The frozen middle of a business can put a stop to innovation and transformation. Thawing out politics, behaviours and mindsets isn’t always easy, but it can be achieved with a strategic approach.
Read More...Why conversation is the future of customer experience
When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.
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Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.
Read More...Creating inclusive societies with digital technology
How can governments harness technology to build more inclusive societies and economies? That was the discussion at a gathering of global policymakers and industry leaders. Gulandam Khan reports from the OECD Forum in Paris.
Read More...Infographic: AI in the legal profession
As artificial intelligence makes its way into the legal profession, lawyers may wonder if it spells the end of their jobs or will bring unseen positive opportunities.
Read More...The role of AR and VR in corporate communications
Creativity and storytelling can help drive brand awareness and engagement. Enter virtual and augmented reality: technologies that up the ante on corporate communications.
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Report: Connected Banking
Report: Big Decisions 2016
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