Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Latest from @PwCAUdigital
Trust. It’s the foundation of all relationships, but when it comes to #technology, it seems to be in short supply. #IoT https://t.co/Pi6A8DRojx pic.twitter.com/wezrD50D6H
Latest News
Unlocking next level: Predicting the trends of 2020
As the new decade begins, technologies that were once emerging are now mainstream, and transformation strategies are getting tired. Here’s a look at what PwC leaders believe are the trends to watch in 2020.
Read more
With IoT, trust is fundamental
The proliferation of the Internet of Things is creating trust, privacy, and security concerns among consumers and employees. Despite this, a majority of executives say it increased trust in their relationships. Explore the results of PwC’s 2019 Internet of Things Survey.
Read more
Taking a byte: How digital solutions are transforming food
Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.
Read more
How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
Read more
This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
Read more
Three simple steps to becoming a successful ecosystem player
Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.
Read more
strategy+business’ best business books 2019: technology & innovation
This year’s strategy+business selection of the best business books on technology examine the need for Silicon Valley to address today’s tech challenges. How do we drive radical innovation, manage the rise of machine intelligence, or make software that’s socially useful as well as lucrative?
Read more
Strategic communication: Ten steps to rebuild trust
Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.
Read more
How Gen Z can lead the next innovation revolution
They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.
Read more
