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‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
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REVISIT: [Infographic] Ten principles to tackle business #disruption: https://t.co/BBINDL7Hvd
Latest News
The chief digital officer era is ending. What next?
Fewer CDO roles are being created as digital transformation becomes a whole-of-business concern. But there’s still plenty of work to be done, as John Riccio and Olaf Acker explain.
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How to design your brand around emotions
Brands may focus on what the customer wants, but what about how they feel? All emotions – good or bad – can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.
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The invisible bank: A customer-focused banking future
Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.
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What do we really need 5G for?
It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.
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The XR factor: The incredible potential of extended reality
Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.
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What Apple’s platform announcements highlight about business growth
In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.
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The consumer-focused metric: How to improve ‘return on experience’
Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.
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From pornography to presidents: Why business needs to pay attention to deepfakes
With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.
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How consumers are redefining customer experience
Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.
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