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ArticleHacking the marketing team with analytics
Aligning your marketing and data analytics teams will ensure that your comms hit the spot and the business will grow. Yet almost no one does it to the extent possible. Imagine if you did…
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ReportReport: CEO Survey – the opportunity in the skills shortage
While workers worry that their jobs will be made obsolete, PwC’s latest CEO Survey finds chief executives believe it’s their role to reskill employees. As talent pools become shallower, this may be crucial, says PwC’s John Riccio.
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ArticleEmployee onboarding: First impressions do count
Optimising the employee experience begins before they even start their first day, and a successful onboarding process can improve a company’s performance, culture and bottom line.
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ArticleArtificially sweet: The dark side of AI
Artificial intelligence is extolled as a potential saviour to the world’s most complex problems. But with its promise it also brings concerns. Are they surmountable or will the robot apocalypse lead to the downfall of humankind?
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EditorialThe secrets of fast growing companies
Businesses need to create new value to compete. PwC partner Kate Eriksson believes companies should reconsider these four characteristics that their high growth peers embody.
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ArticleSolving real world problems with blockchain
Bitcoin steals the headlines, but blockchain, the technology underpinning it, is being applied to a vast array of industries and solving real world problems. What can it do for your business?
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Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Latest from @PwCAUdigital
Latest News
What new laws mean for customer data
With changing customer expectations and incoming laws, how businesses use consumer data can be tricky. When being on the right side of the T&Cs might not be enough, what can companies do to protect their clients and themselves?
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Infographic: Smart cities in space
In the ongoing quest to make real all the sci-fi predictions of the early 20th century, space exploration, and the colonisation of Mars seems to be the next big thing making the jump from the comic book pages to reality.
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Why the superannuation industry is ready for disruption
Superannuation funds have traditionally placed themselves at the passive end of the value chain. But with the vast amount of data flowing through them, they are well placed to reimagine themselves as active participants in people’s lives. If they dare.
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GSISS 2018: Cyber security spotlight on small business
Cyber breaches of large companies through their third party contractors are one of the key reasons the SME sector is shoring up its cyber security measures, according to this year’s Global State of Information Security Survey report.
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Infographic: 6 things customers wish brands would get right
What customers want and what you think they want are very different things. Our latest survey illuminates six key insights on customer experience that will make you rethink your staff-tech balance.
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X marks the spot: Choosing the best retail location without a map
In an age of online-only retailers like Amazon, Kogan and Alibaba, it’s easy to think that digital is the antithesis to bricks-and-mortar…
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Intelligent Digital: Three letters for transformational success
The story begins with PwC Australia deciding to go digital, encountering a bumpy road, but ending happily ever after. How did we do digital intelligently? With a BXT approach.
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Infographic: Is that a bot in your basket?
Individuals are increasingly using virtual assistants to make their home or work life easier. Chatbots can do this for retail, and help smooth over a variety of pain points.
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Report: Experience is everything
Three-quarters of consumers say that customer experience is an important factor in the decision to buy – just behind price and quality….
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2017 Digital IQ Survey
When it comes to digital acumen, how do Australia's organisations compare?Download Now