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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Infographic: The science of customer loyalty

It costs 5x more to entice a new customer than it does to keep an existing one. The science behind customer loyalty could teach businesses a thing or two about building a bond with their all-important fanbase.


Are our smart cities being clever about security?

The opportunity for hackers to access essential urban infrastructure is growing. The ability to coordinate a crisis response, on the other hand, is lacking. Here are some ways to make our cities more cyber secure.


Infographic: Opportunities for augmented reality

With an estimated 200 million users by 2018, augmented reality looks set to merge into the fabric of everyday digital experience. How is AR currently being applied and what does its future look like?


Editorial: Financial services must move faster towards innovation

PwC’s Global Fintech Report showed that innovators present clear and present danger to the revenue of established financial organisations. Australian incumbents don’t have time to wait around, argues John Shipman.


Video: How to solve business problems with AI

How can artificial intelligence be used pragmatically in business? PwC’s Chief Data Scientist Matt Kuperholz gives seven case studies of how ‘practical AI’ has been implemented across a range of industries, from mining to airlines.


Healthcare is keeping the fax machine alive

While the rest of modern society clamours to run big-data analyses on their jogging metrics, why do healthcare providers still use fax machines to transmit critical information?


Report: Fintech’s growing influence on financial services

Fintech has risen… and it’s shone a transformative light on the financial services. PwC’s 2017 Global Fintech Report reveals a landscape of traditional institutions ready to innovate and collaborate.


Infographic: Digital advertising trends 2017

The switch to mobile and the rise of ad blockers have had a major influence on the digital advertising industry. Which trends and developments will shape the industry’s growth in 2017?


Working with, not against, the psychology of customer loyalty

Lady with shopping bags

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.


The future is present: Report from SXSW Interactive Festival 2017

Emerging technology at this year’s South by Southwest conference was in warp drive: with innovations churning out faster than most businesses can keep up. Monty Hamilton shares his key observations from Austin, Texas.