Welcome to Digital Pulse
‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.
Latest from @PwCAUdigital
Businesses are realising that if they’re investing in AI, they also need to invest in #ethical approaches to its use. @GolbinIlana and @maria_axente explain how to build ethical #AI through #leadership and trust. https://t.co/JMZSojv3DM
Latest News
Building ethical AI through leadership and trust
Businesses are starting to realise that if they’re investing in AI, they also need to invest in ethical approaches to its use. The great news is that doing so with leadership, inclusion and trust will likely make the whole organisation better too.
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The four questions that will determine your company’s future
The questions a business asks around its need for transformation are as critical as the change itself. Framing the problem with the right lines of enquiry will lead to success, says PwC’s Tom Puthiyamadam.
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Tech trends that will change the world by 2025
Which little-known technologies will change our lives in the next 5 years? At this year’s Top Tech Trends Debate four technologists put forward their bets on the innovation explosion to come.
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The smart connection: Hospitality and the Internet of Things
Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.
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Bend and flex: Tech investment in an agile organisation
Working in an agile organisation unlocks the flexibility to excel, but bending its iterative unknowns into a strict annual investment budget can be a real stretch. Here’s how to stay agile while keeping the finance team happy.
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Customer segmentation is back, bolder and better than ever
What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.
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Can blockchain fix digital advertising’s trust problem?
Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.
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How drone technology can help your business fly
Is it a bird? A plane? It’s a drone of course, and it’s being applied in unique ways that save businesses time and resources, while improving the health and safety of workers. Digital Pulse explores the latest developments in drone technology.
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The cyber trailblazers driving business growth
The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.
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