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‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.

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dark patterns

The button did what?! Identifying misleading patterns in UX design

04 Aug 2020 10 minutes

Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.

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Catalysing change: COVID-19 and the B2B experience

Tom Adams Ryan Hart 30 Jul 2020 7 minutes

During COVID-19 the human-side of business takes on new meaning. Elevating B2B experiences during a time of heightened vulnerability will help create memorable experiences and a brand loyalty that will transcend the pandemic.

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Project Spirit: A marketplace for business to help Australia’s economic recovery

29 Jul 2020 9 minutes

When the spread of COVID-19 forced governments to impose lockdowns and social distancing measures, Australian businesses were faced with the need to…

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101: How computer vision can shine light on your business

M@ Kuperholz 28 Jul 2020 9 minutes

Computer vision, powered by AI, promises to deliver insights to business operations that surpass human capacity. But businesses must first consider the benefits, risks, and the ability to make the most of the opportunities it offers before investing.

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millennials at work

Why attracting and retaining the top Millennial talent is key to future success

Dr Ben Hamer 23 Jul 2020 10 minutes

Never before have five generations coexisted in the workplace. Millennials are set to make up the largest group by 2025, so understanding their preferences and needs will be key to attracting and retaining the top talent among them.

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B2B platform revolution

Are you ready for the B2B platform revolution?

Vicki Huff Eckert 22 Jul 2020 7 minutes

The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.

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business retrospectives

Hindsight is 20/20 — the future can be too

Kiet Truong 21 Jul 2020 10 minutes

Rather than wishing projects had gone differently, it’s time for businesses to embrace continuous improvement for success. The humble retrospective provides the perfect tool for team harmony and positive outcomes.

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Responsible AI COVID-19

Keeping staff and businesses safe when using AI in a crisis

Ilana Golbin 16 Jul 2020 11 minutes

As governments, businesses, organisations and workers figure out how to operate in the new normal brought on by COVID-19, technology, big data,…

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Global Consumer Insights Survey

PwC Global Consumer Insights Survey: Reinventing your company’s digital future

Donna Watt 15 Jul 2020 10 minutes

PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.

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