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‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.

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Editorial

PwC’s Digital Pulse wins Best Technology Publication

Tan Allaway 19 Jul 2018 2 minutes

Our favourite publication is awarded a prize at the prestigious Content Marketing Awards.

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Digital Pulse: The art of improving CX with digital distraction
Article

The art of improving CX with digital distraction

Michael Ng 17 Jul 2018 10 minutes

Airports face a difficult task creating a seamless customer experience amid financial and regulatory constraints. Digital is helping to improve passenger flows, but can also be used to help distract customers from the necessary inconveniences of air travel.

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Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

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Infographic: 5G - the next generation of awesome
Infographic

Infographic: 5G – the next generation of awesome

Matthew Benwell Mohammad Chowdhury 12 Jul 2018 4 minutes

5G promises data transfers a hundred times faster than 4G and lets us customise the network to the individual needs of thousands of customers. It’s hard to comprehend how big a deal that is, but trust us, this is a game changer for society and business.

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Digital Pulse: Ten things business needs to know about IoT
Article

10 things about IoT that business needs to know

Brent Gimpel 10 Jul 2018 8 minutes

More than headline grabbing gimmicks, the Internet of Things offers actionable insights for business: to drive revenue, create efficiencies and enable transformation. But there are ten things to consider before starting your IoT project.

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Digital Pulse - Infographic: Content marketing and the importance of a good yarn
Infographic

Infographic: Content marketing and the importance of a good yarn

Amy Gibbs 05 Jul 2018 2 minutes

Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.

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Article

Opening up to new ways of banking

Kate Bennett Eriksson 03 Jul 2018 9 minutes

Banks are facing upheaval in the way they compete with the introduction of Open Banking. Rather than a catastrophe, it’s an opportunity for financial institutions to embrace new products, services and business.

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Digital Pulse - Report: Policing in a networked world
Report

Report: Policing in a networked world

02 Jul 2018 7 minutes

Digital technologies provide an opportunity and a threat to police forces the world over. Criminals have already embraced new ways of working, it’s time coppers were enabled to do so too – before they get left behind.

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Digital Pulse - Infographic: The changing role of the data minder
Infographic

Infographic: The changing role of the data minder

28 Jun 2018 1 minute

Does your business have a Chief Data Officer? They’re on the rise, and companies who want to stay ahead need to play the data game well.

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Experience is Everything

A truly great customer experience is more than just digital. Find out more