Digital partnerships are an alluring prospect for many reasons, but an alliance can also have its pitfalls. Nick Spooner offers a navigational guide to establishing a successful working relationship.
Read More...Infographic: Password security
123456 is easy to remember? It’s a breeze to hack, too. Despite increased awareness of the dangers of security breaches, passwords are still being treated too flippantly.
Read More...Do ‘selfies’ spell the end of passwords?
Payment providers are rolling out the next generation in online security, using technology including voice recognition, photographs and iris scanning. Tied to our unique physical characteristics, biometrics presents an opportunity for infallible authentication – or does it?
Read More...Perfect match: Why it’s important to find the right digital partner
For businesses facing digital transformation, ‘going it alone’ is set to become a thing of the past. Nick Spooner explains why finding the right digital partner is mission critical when it comes to delivering an exemplary customer experience.
Read More...Infographic: Visual commerce… what marketers think
Digital marketers are now faced with tying visuals tightly into their campaigns, including tracking and measuring their success in ecommerce. A survey of 200 marketers found that confidence is low when it comes to leveraging graphic assets in visual commerce.
Read More...Cutting through the clutter of corporate communications
The explosion of digital and offline touchpoints has meant that crafting corporate communications is more complex than ever. After recently hosting seminars on ‘cutting through the noise’, PwC’s The Difference | Creative Comms shares its top tips on how to connect with key audiences.
Read More...‘Complete Listening’: The customer intelligence revolution
Our ability to listen to consumer sentiment has accelerated sharply. Philip Otley explains how businesses can tune in to stop customers dropping out.
Read More...Knowing me, knowing you: A journey to personalised marketing
Amidst a sea of messaging, customers increasingly expect personalised and relevant content. Tan Allaway looks at the evolution of content marketing – and how far businesses are looking to go.
Read More...Infographic: Digital design trends 2016
Discard your drop shadows, embrace minimalism and let videos have the run of a full screen. This infographic pitches some of the digital design trends for 2016.
Read More...The trouble with wearables: Security and implementation
Prepare for deployment, the wearables revolution is here! But wait – what’s the security impact of connecting staff to monitoring devices? Andrew Gordon addresses the concerns.
Read More...Keep your finger on the ‘Pulse’
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