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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Key takeaways from Salesforce World Tour

Salesforce Sydney 2017 keynote

Salesforce returned to Sydney in 2017 after a three-year hiatus, this time with a new friend in tow: its AI solution Einstein. What was the talk of the tech conference?


Melbourne, Barcelona, San Francisco: three smart cities changing the world

PwC smart cities

There are certain perspectives that exemplify what it means for a city to be smart. Chris Vein looks at the places that are successfully building a vision for the future.


Five steps to tailor your marketing to the occasion

Finding the right gift for the occasion

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.


Infographic: Tips for improving email open rates

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?


The importance of purpose in a digital world

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?


Infographic: What’s on the mind of CEOs in 2017?

PwC's CEO Survey 2017

For PwC’s annual CEO Survey, we speak to business leaders in Australia and around the world to uncover their pressures and priorities. Speaking on topics from automation to globalisation, here are the key findings for 2017.


Be bold for change: A call to action for leaders and for business

The theme for International Women’s Day rallies us to forge a better working world. Showing courage, says Kate Eriksson, is also what’s demanded of large businesses that want to thrive.


Report: The internet’s effect on creative industries

‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.


Understanding customer behaviour will turn toys into solutions

Turning toys into solutions

Technology designed without behavioural insight is a gimmick – not a business solution. Will Kingston explains how behavioural science can drive innovation.


Infographic: The race to build the autonomous car

From a nascent vision of autonomous vehicles in the 1920s to the technology behind today’s models, here’s a look at the race to put driverless vehicles on the road.