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‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.

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customer behaviour
Article

Being brave: Customer behaviour, consumption and expectations and COVID-19

As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.

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AI cyber security
Article

How AI is making organisations more resilient to cybercrime

Umang Handa 06 Aug 2020 8 minutes

The rise in the use of artificial intelligence in cyber security is helping detect risks then respond faster and more effectively – while building longer-term organisational resilience in the process.

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telecommunications industry
Article

Time to pick up: The strategic choice facing the telecom industry

Wilson Chow Rolf Meakin 05 Aug 2020 10 minutes

With data becoming the lifeblood of our virtual and physical worlds, the telecommunications industry will wear the responsibility of its circulation. Amid aging infrastructure, telecom operators face a choice for survival.

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dark patterns
Article

The button did what?! Identifying misleading patterns in UX design

04 Aug 2020 10 minutes

Trickery and misdirection may result in more downloads and products in baskets, but ultimately, the use of dark patterns in designing a user experience will harm your bottom line. Here’s how they work and why you should avoid them.

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Article

Catalysing change: COVID-19 and the B2B experience

Tom Adams Ryan Hart 30 Jul 2020 7 minutes

During COVID-19 the human-side of business takes on new meaning. Elevating B2B experiences during a time of heightened vulnerability will help create memorable experiences and a brand loyalty that will transcend the pandemic.

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Article

Project Spirit: A marketplace for business to help Australia’s economic recovery

29 Jul 2020 9 minutes

When the spread of COVID-19 forced governments to impose lockdowns and social distancing measures, Australian businesses were faced with the need to…

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Article

101: How computer vision can shine light on your business

M@ Kuperholz 28 Jul 2020 9 minutes

Computer vision, powered by AI, promises to deliver insights to business operations that surpass human capacity. But businesses must first consider the benefits, risks, and the ability to make the most of the opportunities it offers before investing.

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millennials at work
Article

Why attracting and retaining the top Millennial talent is key to future success

Dr Ben Hamer 23 Jul 2020 10 minutes

Never before have five generations coexisted in the workplace. Millennials are set to make up the largest group by 2025, so understanding their preferences and needs will be key to attracting and retaining the top talent among them.

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B2B platform revolution
Article

Are you ready for the B2B platform revolution?

Vicki Huff Eckert 22 Jul 2020 7 minutes

The rapid rise and dominance of e-commerce platforms thoroughly disrupted consumer-facing businesses. Now in the B2B space, they could pose the same threat — unless they’re leveraged with the right strategy.

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