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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Video: The business approach to disruption

Sean Mahdi, PwC Digital Services

With ‘disruption’ a pivotal force of recent years (not to mention one of the business world’s favourite buzzwords) why do so few organisations make it a priority for digital investments? We ask the leaders of PwC’s Digital Services.


Uncovered: Single page applications


One of the major design trends of recent years, single page applications respond to the modern user’s desire for speed and functionality. Adnan Jaswal explains why a web application that behaves like a native mobile app has become the designers’ choice.


What’s the point of loyalty schemes?


Originally designed to reward repeat business, loyalty schemes now miss their mark. Richard Blundell explains why retailers must imagine new ways of inspiring customer commitment.


Infographic: Overcoming hazards in connected healthcare


In the race to develop connected healthcare devices, the depth of adequate security can vary wildly. This infographic looks at the how plugging medical devices into the internet of things can pose a threat to patients, sales and reputation.


Test your own Digital IQ

PwC 2015 Digital IQ Survey

We’re offering a free online tool to help assess the digital acumen of your organisation. Take PwC’s Digital IQ Benchmark to see how you compare to others in your industry, region, and role.


Infographic: How will digital marketing change in 2016?

The rise of data has led marketers to an interesting juncture: the ability to analyse mass data is key while there’s a greater onus on connecting with and understanding the individual customer. This infographic looks at recent developments to predict digital marketing trends for 2016.


How to win staff and influence people policy

Workforce strategy

As business leaders admit they’re struggling to find skilled workers, Nick Spooner goes beyond the pay packet to look at how organisations can attract and retain talent.


Video: Organisations that adopt a digital-first approach

Tom Puthiyamadam, Global PwC Digital Services Leader

Where have you seen real value created by organisations that have embraced a digital-first approach? PwC’s Digital Services leaders share case studies from around the world that exemplify a truly digital mindset.


CEO Survey: Leaders take a greater focus on technology

PwC’s 19th Global CEO Survey has been released, revealing an Australian leadership that’s fixated on technology, with cyber security and data analytics front of mind.


Infographic: Social media trends, 2016

Keeping pace with the latest trends in social media can pay dividends for businesses seeking to engage customers, generate revenue or create a new dimension for their brand. This infographic offers a comprehensive guide to what 2016 has in store.