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‘Digital’ isn’t just about technology – it’s about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance.

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4IR powering experience
Editorial

4IR: The revolution powering experience

Tom Puthiyamadam 26 Jun 2019 6 minutes

The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.

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Robust and secure AI
Article

Robust and secure artificial intelligence: A primer for the C-suite

Matt Kuperholz Steph De Silva Charles Lee 25 Jun 2019 8 minutes

Ensuring your AI system is robust and secure requires balancing trade-offs. More than a problem for data scientists, these decisions must be tackled by executive leadership.

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Infographic

Infographic: Entertainment and media statistics

Justin Papps 21 Jun 2019 3 minutes

The media industry is in a ‘race for reach’, vying for the attention of consumers across multiple platforms. Justin Papps shines a light on entertainment consumption habits with these statistics from PwC’s Entertainment & Media Outlook 2019–2023.

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Emotional design
Article

The technology that knows how you feel

Becky Walker 18 Jun 2019 10 minutes

Emotions are a uniquely human thing — but there are new technologies that can help you understand them.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

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Government trust
Article

How to fix the government trust issue

Diane Rutter Gulandam Khan 05 Jun 2019 10 minutes

With citizen trust declining, it’s becoming harder for governments to support the very people they are tasked with protecting. An intervention that promotes better experiences, values and behaviours will help rebuild broken bonds.

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Technology modernisation strategy
Article

Ten ways to tune your tech strategy

04 Jun 2019 7 minutes

Instead of upgrading the IT systems, it’s time to modernise them. In a tech landscape where everything is constantly changing, strategic thought is critical for evaluating tech capability now — and deciding what’s needed in the future.

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Disappearing act

Has the CDO hype reached a turning point? Explore our global findings