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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Nifty R&D – Driving innovation through access to the R&D Tax Incentive

Nifty R&D

Creating opportunities for innovation is crucial and incentives are a big enabler of this. Mark O’Neill takes us behind the scenes of the launch of PwC’s new online platform, Nifty R&D, which aims to make it easier for SMEs to access the R&D Tax Incentive.


Podcast: The new age of privacy

Digital Pulse Podcast

This week on the podcast, PwC’s Head of Digital Intelligence, Jason Juma-Ross, discusses the ongoing nature of privacy and how consumers’ understanding of it will shape advertising and business models in the decade to come.


Making the decision to decide: Analytics and big decisions

3D Printing

To make the big decisions in a connected age requires a new type of decision-making ability – and plenty of businesses are already doing so with the help of analytics and data.


Supercharging cyber security capability at Ruxcon


The amount of knowledge and networking gained from these events can’t be underestimated – especially in an area as fast-changing as cyber security.


Mobility on the move: m-commerce trends shake up the business landscape

Amazon drone delivery

There’s no denying that m-commerce is going from strength to strength. What m-commerce initiatives does your business have in the pipeline?


Infographic: The global impact of smartphones


The rise of smartphones has created an entire economy out of mobile software, and completely transformed the way we do business. Will that trend continue, or will another form factor soon take over?


The fall and rise of same-day grocery delivery

Privacy Regulations

The future of the same-day grocery delivery business seems bright, but will it be large retailers who end up winning a competition of scale? Or do smaller operations have a chance?


Reading List: October 14 – 20

Content marketing

This week we bring you stories on a “kill switch” in Android’s latest operating system, and another sign the television industry will continue to be disrupted.


Podcast: Dropbox and third party security

Digital Pulse Podcast

In this week’s podcast, our cyber security team discusses the importance of third party security in light of the Dropbox leak.


Hack attack: Turning security into strategy

Exploring Digital Efficiency through Cloud Computing

It’s clear hacking attacks will increase. What needs to change is a focus on security that is first and foremost, strategic.