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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Innovative global UX trends from UX Masterclass experts

UX Masterclass - Global Trends

Expert speakers from our forthcoming UX Masterclass give us their view on the most exciting user experience innovations around the world.


Nifty R&D: Learnings from launching a new business in a traditional environment

Nifty R&D

Mark O’Neill takes us behind the scenes of the launch of PwC’s innovative new online R&D tax incentive tool, Nifty R&D. Mark shares his experience on launching a new online service within a traditional offline environment and what he’s learnt along the way.


Infographic: Tips and tricks for content marketing success


We know content marketing is key to digital strategy, but where to next? Nirosha Methananda highlights some key tips and tricks for businesses looking to develop a robust content marketing strategy and plan.


Behind the scenes at World IA Day 2015

More than 50 people gathered in Canberra for World IA Day (@Meera404)

Did you miss out on the 2015 World IA Day event hosted at PwC’s Canberra office? Centred on the theme of ‘Architecting Happiness’, Kate Needham shares a round-up of the day’s discussions.


Podcast: Retail trends 2015 – The rise of connected retail and in-store digital devices

Digital Pulse Podcast

The consumer is driving the connected retail revolution. Richard Blundell discusses what can retailers and shoppers expect to see in the coming year?


Uncovered: RansomWeb – The silent assassin crippling business, brand and the bottom line


Thomas Sonderegger explores the next level in cyber extortion, RansomWeb. A cyber security attack that is so stealthy that by the time a breach is revealed, it can be too late to recover – paralysing digital assets and causing immeasurable damage to business, brand and the bottom line.


UX Masterclass experts on how to leverage the potential of UX

UX Masterclass 2302

Prior to joining us in Sydney for the upcoming UX Masterclass, some of the experts share useful strategies on how to leverage the potential of UX for business and gain a competitive edge.


Infographic: How consumers perceive value

Infographic: The Perception of Value

‘There is no truth. There is only perception.’ This week’s infographic examines the fluctuation in the perceived value of goods and how this can be skewed by the slightest twist in its fate or more seismic events.


History could forget us if we lose our digital legacy

digital legacy

Google VP warns that digital acceleration could leave no accessible trace of our generation, effectively wiping our digital legacy from the history books.


Why content marketing is critical to your digital strategy

Content marketing

With a significant rise in the popularity of content marketing, we explore the benefits of these activities and why more businesses should be making content a part of their digital strategy.