The wearable tech market has largely been concerned with healthcare – this much has been proven by the first products already being released in the category.
Combined with reports of upcoming devices from companies such as Apple, and the recent move by Nike to move away from wearables, all suggests a ramping up of activity in this space.
The maturing of the market has led to the proliferation of devices in a variety of demographics – including a rising trend of gadgets being targeted towards infants.
There are already plenty of powered devices being targeted at infants or parents of infants, such as prams complete with charging outlets for smartphones. Monitoring equipment such as speakers and video monitors have already been popular for some time.
This trend is increasing. Owlet, a bootie used to monitor a child’s heart rate and other vital signs, has raised $US1.84 million from venture capital firms in the United States.
The device, which costs $US250, is designed to send vital signals straight to a smartphone.
The release of such a product is not surprising – the rise of smart health devices has been occurring for some time and it is inevitable such a well-represented market would eventually be tapped for opportunities.
What’s important to realise here is the underlying motivation behind such products. Consumers aren’t interested in buying products which provide them details for the sake of it – they want real, usable information that can lead to actions should anything go wrong.
The success of wearable technology will depend not on the amount of information provided. Instead, it will be the targeted aspect of that information –and whether or not the customer can actually do anything with it.