‘Always on’ and connected, tomorrow’s customer has a shifting set of expectations, to which all businesses must respond in order to remain relevant in the digital age.

As part of Digital Services’ Connected series of reports, which until now has focused on the retail and consumer sector, we now turn our focus to financial services. With 41% of Millennials saying they chose their current bank based on convenience, this latest thought leadership argues that banks and financial institutions need to reinvent themselves in order to offer a quality customer experience that transcends traditional products, services and business models.

PwC Digital Services Leader John Riccio launched Connected Banking at the Digital Disruption in Financial Services conference in Melbourne. Here, we share a summary of his presentation, in which he demonstrates how experiences in other sectors is driving customers to make new demands of their banking institutions.


Learn more about the capabilities required to engage the banking customer of tomorrow by downloading a free copy of Connecting Banking.

 

Contributor

John Riccio

John is a former partner at PwC Australia and the founder of Digital Pulse.

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