virtual reality
Infographic: Driving dollars by enhancing reality
You may not want a pair of augmented reality glasses (yet), but there are plenty of other value-adding uses for enhancing life through AR. We look at how the technology is expanding possibilities in a range of industries.
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2018: Digital predictions in the year of fragility
This year, optimism and caution are the lenses through which businesses will navigate digital change. The PwC Digital Services team give their predictions of the biggest trends in technology in 2018.
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The opportunity for VR and sports to play ball
From fans seeking to get closer to the action, to teams testing (and retesting) their opponents’ skills – virtual reality is adding a new dimension to the way sport is played and consumed.
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Infographic: The augmented reality of work
Augmented reality can benefit a range of industries, offering a useful way to display information and provide greater flexibility to workers.
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The role of AR and VR in corporate communications
Creativity and storytelling can help drive brand awareness and engagement. Enter virtual and augmented reality: technologies that up the ante on corporate communications.
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Three use cases for virtual reality in enterprise
Accessibility and cost of production mean that many businesses can now afford to treat VR as a viable option for enhancing the customer or employee experience. Hilda Clune looks at the strongest opportunities for virtual reality in enterprise.
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Infographic: Opportunities for augmented reality
With an estimated 200 million users by 2018, augmented reality looks set to merge into the fabric of everyday digital experience. How is AR currently being applied and what does its future look like?
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Understanding customer behaviour will turn toys into solutions
Technology designed without behavioural insight is a gimmick – not a business solution. Will Kingston explains how behavioural science can drive innovation.
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Infographic: Virtual reality in the enterprise
Virtual reality is often associated with gaming and entertainment but VR applications for business hold great promise in a range of sectors.
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