strategy
Welcome to Digital Pulse
'Digital' isn't just about technology - it's about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance
Why conversation is the future of customer experience
When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.
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The rise of the chief digital officer
A rise in the number and background of chief digital officers indicates an increasing desire for digital maturity by business. But does the desire match the reality?
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Digital transformation? Don’t forget your product.
It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.
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Infographic: Ten principles of strategy through execution
Based on Strategy&’s experience of working with global organisations, we’ve formulated a ten-step guide to help you build stronger links between business strategy and execution.
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How robots can create happier customers
Mostly known for its ability to cut costs and increase efficiency, robotic process automation has a softer side. Brandon Stafford explains the ways RPA can improve the customer experience.
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Why big banks must start to think small
When your products are identical to your competitors, what separates you from each other? Jim Christodouleas argues that Australia’s banks need to tighten their aspirations and connect with a more targeted customer base.
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Report: Are Australian businesses truly data-driven?
Data-based decision making is being embraced globally, yet a majority of Australian businesses are falling behind. John Studley crunches the numbers behind Big Decisions 2016, the data analytics report from PwC.
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How to establish a successful digital partnership
Digital partnerships are an alluring prospect for many reasons, but an alliance can also have its pitfalls. Nick Spooner offers a navigational guide to establishing a successful working relationship.
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Perfect match: Why it’s important to find the right digital partner
For businesses facing digital transformation, ‘going it alone’ is set to become a thing of the past. Nick Spooner explains why finding the right digital partner is mission critical when it comes to delivering an exemplary customer experience.
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