strategy
Welcome to Digital Pulse
'Digital' isn't just about technology - it's about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance
The four questions that will determine your company’s future
The questions a business asks around its need for transformation are as critical as the change itself. Framing the problem with the right lines of enquiry will lead to success, says PwC’s Tom Puthiyamadam.
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Bend and flex: Tech investment in an agile organisation
Working in an agile organisation unlocks the flexibility to excel, but bending its iterative unknowns into a strict annual investment budget can be a real stretch. Here’s how to stay agile while keeping the finance team happy.
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Customer segmentation is back, bolder and better than ever
What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.
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Having a moment: Why disruption is ongoing and in your hands
Digital disruption is not just the moment when analogue goes digital. An ongoing change, it will continue to transform industries and only those who recognise the opportunity to invest in it, not simply keep up with competitors, will survive.
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The five core must-haves for transformation success
In a follow up piece to his look at the reasons behind transformation failure, PwC’s Berry Driessen examines the five factors that will help ensure company change is a resounding success.
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Connecting companies to the IoT for smarter business
IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.
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Three governance considerations to unlock the potential of AI
AI governance is about more than covering regulatory bases. The more organisations can address risks up front, the faster and bolder they can be in realising their AI ambitions.
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Robust and secure artificial intelligence: A primer for the C-suite
Ensuring your AI system is robust and secure requires balancing trade-offs. More than a problem for data scientists, these decisions must be tackled by executive leadership.
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Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
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