strategy
Welcome to Digital Pulse
'Digital' isn't just about technology - it's about what technology can enable. It involves new ways of solving problems, creating unique experiences and accelerating business performance
The secrets to CRM success
Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.
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Report: CEO Survey – the opportunity in the skills shortage
While workers worry that their jobs will be made obsolete, PwC’s latest CEO Survey finds chief executives believe it’s their role to reskill employees. As talent pools become shallower, this may be crucial, says PwC’s John Riccio.
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The secrets of fast growing companies
Businesses need to create new value to compete. PwC partner Kate Eriksson believes companies should reconsider these four characteristics that their high growth peers embody.
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The new milk run: New business models for old businesses
Technology and consumer preferences are disrupting traditional business models. Companies that tap into these changes will ensure their business profitability doesn’t go sour.
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Seeking innovation from the ground up
Crowdsourcing ideas from staff and customers allows businesses to capitalise on a wider set of skills, knowledge and experience. Kate Eriksson examines the benefits of bottom-up innovation.
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Infographic: Talkin’ ’bout my generation… in the workplace
As we enter an era where workers need adaptable skillsets, Generations X, Y and Z may require distinct approaches when it comes to nurturing agility.
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Video: Responding to AI for real business value
Is artificial intelligence about to move from the future to the now? PwC’s Matt Kuperholz, Kate Eriksson and John Studley discuss the value that AI will bring to business.
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Thawing the resistance to digital transformation
The frozen middle of a business can put a stop to innovation and transformation. Thawing out politics, behaviours and mindsets isn’t always easy, but it can be achieved with a strategic approach.
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Why conversation is the future of customer experience
When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.
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