Social media is where the kids hang out. Are higher education providers using this to their advantage? From student recruitment, to communication and collaboration, Berry Driessen looks at how universities are getting their message across.
Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.
As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?
Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.