Posts tagged in

social media

Article

The power of social media in education

Berry Driessen 01 Nov 2017 10 minutes

Social media is where the kids hang out. Are higher education providers using this to their advantage? From student recruitment, to communication and collaboration, Berry Driessen looks at how universities are getting their message across.

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Article

What if we could make the future more vivid?

Eliza Petre 02 Jun 2017 7 minutes

Facial image manipulation apps are incredibly popular – and they signify an obsession with visualising our ‘possible’ selves. How can businesses leverage this during change management?

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Report

The importance of purpose in a digital world

Vanessa Brennan 14 Mar 2017 7 minutes

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?

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Infographic

Infographic: The bonus of games

Tan Allaway 25 Jan 2017 2 minutes

Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.

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Article

Taming the trolls of online comments

07 Nov 2016 7 minutes

Abusive comments frequently drown out constructive discussions online. What efforts are being made to empower organisations to foster positive digital communities?

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Infographic

Infographic: Technology redefines language

05 Oct 2016 1 minute

What’s the effect of technology on our tongues? This infographic captures the digital world’s effect on language, comparing well known words with their historical meanings.

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Article

Hear, hear: How Complete Listening can turn supermarkets into corner stores

11 Jul 2016 8 minutes

With next-generation customer analytics technology unlocking new opportunities for retailers, large businesses may now hold the key to recreating the corner-store experience.

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Infographic

Infographic: The game-changer of digital political advertising

30 Jun 2016 2 minutes

As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?

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Article

Meet microtargeting, chief adviser to the campaign trail

29 Jun 2016 13 minutes

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.

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