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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged social media

The importance of purpose in a digital world

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?


Infographic: The bonus of games

Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.

online comments

Taming the trolls of online comments

Abusive comments frequently drown out constructive discussions online. What efforts are being made to empower organisations to foster positive digital communities?

language technology

Infographic: Technology redefines language

What’s the effect of technology on our tongues? This infographic captures the digital world’s effect on language, comparing well known words with their historical meanings.


Infographic: Mobile trends and the Olympic Games

In 2012, London was dubbed “the first digital Olympics”. The mobile landscape – and viewing habits – have continued to evolve, and Rio 2016 looks set to break the social media records.

digital political advertising

Infographic: The game-changer of digital political advertising

As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?


Want to build your brand through blogging? Here’s how.

With digital publishing platforms maturing and demand for original content continuing to skyrocket, it’s never been easier for thought leaders to broadcast words of wisdom to professional networks. Here’s how to do it.


Infographic: How to make the most of LinkedIn

Most professionals would agree that maintaining an up-to-date LinkedIn page is important, yet only half of users have completed their profile. Here’s a guide to increasing the impact of your LinkedIn presence.


Infographic: Social media trends, 2016

Keeping pace with the latest trends in social media can pay dividends for businesses seeking to engage customers, generate revenue or create a new dimension for their brand. This infographic offers a comprehensive guide to what 2016 has in store.


Video: Digital trends 2016

We interview the leaders of PwC Digital Services in Australia, the US, the UK and Canada, to uncover the trends they predict will drive digital in 2016.