Posts tagged in

social media

Digital Pulse Digital life and digital death
Article

Life after death in the digital dimension

Amy Gibbs 29 Oct 2019 11 minutes

Death is a reality for everyone. As we become enmeshed in online accounts and built into AI avatars, we must start to face the digital mortality and immortality of our loved ones and ourselves.

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Article

The fake news problem (and what to do about it)

John Riccio Amy Gibbs 14 Aug 2018 9 minutes

Can we trust the headlines anymore? The world is rife with inaccurate, biased and deliberately malicious fake news. While digital solutions attempt to stem the tide of misinformation, businesses need to pay attention to what’s below the fold.

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Digital Pulse: Time to #growup: How mature a social media function can change your entire business
Article

Time to #GrowUp: How a mature social media function can change your entire business

Amy Gibbs Will Feutrill 25 Jun 2018 10 minutes

Social media is a relatively immature medium, but its corporate function doesn’t have to be. In fact, implementing it well can lead to extra revenue, cost-savings, business efficiencies, brand relevance and a competitive edge. Yet very few businesses do.

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Digital Pulse: Infographic - The internet minute of media and messages
Infographic

Infographic: The internet minute of media and messages

07 Jun 2018 2 minutes

A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.

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Article

Ten tips for corporate social media success

Amy Gibbs Will Feutrill 12 Mar 2018 10 minutes

Social media can be an amazing tool to connect with customers, build brand loyalty, gain unique insights and improve sales. But so many businesses aren’t getting it right. Here are ten things that you need to do right now to win at social.

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Infographic

Infographic: The changing world of social media

08 Feb 2018 2 minutes

Keeping up with the changes in social media could be a full time job. As sites prioritise personal over publishing, what other changes will 2018 bring?

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Article

The power of social media in education

Berry Driessen 01 Nov 2017 10 minutes

Social media is where the kids hang out. Are higher education providers using this to their advantage? From student recruitment, to communication and collaboration, Berry Driessen looks at how universities are getting their message across.

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Article

What if we could make the future more vivid?

Eliza Petre 02 Jun 2017 7 minutes

Facial image manipulation apps are incredibly popular – and they signify an obsession with visualising our ‘possible’ selves. How can businesses leverage this during change management?

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Report

The importance of purpose in a digital world

Vanessa Brennan 14 Mar 2017 6 minutes

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?

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