Social media can be an amazing tool to connect with customers, build brand loyalty, gain unique insights and improve sales. But so many businesses aren’t getting it right. Here are ten things that you need to do right now to win at social.
Social media is where the kids hang out. Are higher education providers using this to their advantage? From student recruitment, to communication and collaboration, Berry Driessen looks at how universities are getting their message across.
Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.