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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged retail and consumer

customer research

Infographic: The importance of customer data

From the development of data analytics to plotting the ascent of the customer experience, the market research industry has grown rapidly in recent years. This infographic traces the sector’s rise.

loyalty scheme

It’s time we reimagined customer loyalty

Their name suggests otherwise, but loyalty schemes might not actually foster allegiance to your brand. Philip Otley explains how to approach the next level of rewards programs.

subscription economy

Why buy when you can rent? Signing up to the subscription economy

A new generation of customer prizes access over ownership – paving the way for subscription business models in everything from meals and motors to mobile apps.

customer experience guide

A glossary of great customer experiences

Organisations are under increasing pressure to provide a superior service to their customers. Connected, branded or personalised – Nafisa Faruq pens a complete guide to the customer experience.

hotel technology trends

Infographic: Checking in to the digital hotel

From online reviews to self check-in, technology is changing the way people discover, stay at, and give feedback to hotels. Here’s how digital could make its mark on your next getaway.

mobile experience

Infographic: The mandatory mobile experience

As smartphones reach peak saturation levels, the mobile experience is more important than ever. Here are five statistics on marketing for mobile devices.

going digital

Eight everyday items overdue a digital makeover

Technology has accelerated the phasing out of the old in favour of the new – yet some things still refuse to budge. Richard Blundell suggests a few items in need of an upgrade.

infographic mobile shopping

Infographic: Online shopping’s mobile revolution

Aided by global smartphone adoption, innovative retailers are changing the way we shop online. Will e-commerce give way to mobile shopping in the near future?

Complete Listening retail

Hear, hear: How Complete Listening can turn supermarkets into corner stores

With next-generation customer analytics technology unlocking new opportunities for retailers, large businesses may now hold the key to recreating the corner-store experience.

PwC retail

Why did Amazon open a local bookshop?

A new retail survey has revealed that shoppers crave both digital and physical experiences. Meanwhile, e-commerce retailers are investing in bricks-and-mortar stores. Chris Paxton investigates.