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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged retail and consumer

Infographic: Why customer reviews matter

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.

Lady with shopping bags

Working with, not against, the psychology of customer loyalty

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.


Infographic: How women use online reviews to shop

Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.

Can RFID solve inventory?

You can’t be ‘omnichannel’ until inventory is solved

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.

Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

Couple shopping

Retail Trends 2017: What is digital’s impact on the retail sector?

Retail is beholden to the consumer – and consumers are changing fast, as is the technology that supports them. What are the digital trends that will drive the retail industry this year? We speak to former David Jones CEO, Paul Zahra.

Amazon Go strategy

Is Amazon Go shutting down the checkout for good?

This month, Amazon announced it’s opening a physical store that doesn’t have any payment tills. Richard Blundell explores the strategy and tech behind this radical new concept for retail.

subscription economy

Infographic: Unboxing the subscription economy

Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?

Black Friday

Infographic: Mobile commerce reshapes retail sales

As Black Friday sales go global, mobile commerce continues to change the way consumers browse and shop. What can retailers learn in the lead up to Christmas?

customer journey

Why the customer journey will only take you so far

The concepts of customer experience and customer journey differ. What do they deliver and which strategy should businesses favour?