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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged retail and consumer

Calling it quits on cash

Calling it quits on cash

The world is going cashless dramatically fast. Cards and phones are winning out as the death knell seems to sound for physical currency. But what does this mean for business?

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Will virtual assistants kill your brand?

Are virtual assistants blind to brand?

As people buy products recommended via their voice-activated virtual assistants, the importance of brand may diminish. Here are three things brands need to rethink to stay relevant in this blind new world.

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Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

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Infographic: Shopping the Millennial way

Infographic: Shopping the Millennial way

Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.

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Infographic: Why customer reviews matter

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.

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Lady with shopping bags

Working with, not against, the psychology of customer loyalty

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.

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Infographic: How women use online reviews to shop

Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.

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Can RFID solve inventory?

You can’t be ‘omnichannel’ until inventory is solved

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.

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Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

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Couple shopping

Retail Trends 2017: What is digital’s impact on the retail sector?

Retail is beholden to the consumer – and consumers are changing fast, as is the technology that supports them. What are the digital trends that will drive the retail industry this year? We speak to former David Jones CEO, Paul Zahra.

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