Posts tagged in

marketing

Infographic

Infographic: The best times to post on social media

17 Sep 2015 59 seconds

Social media sites tend to be popular at different times of day, so tailoring your message to the context of your audience means a greater chance of having your voice heard.

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Podcast

Podcast: How retailers can engage with tomorrow’s customer

Richard Blundell 03 Aug 2015 14 minutes

With a shift predicted in future consumer behaviour, Richard Blundell and Shannon Orbons look at how retailers can prepare to engage and delight their customers.

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Infographic

Infographic: The potential of augmented reality

31 Jul 2015 1 minute

Augmented reality could be a boon for retailers and marketers alike, but where else is the technology currently employed? This infographic looks at the facts behind AR and the potential that lies ahead for a range of industries.

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Report

Report: Connecting with tomorrow’s customer… now

John Riccio 30 Jul 2015 4 minutes

‘Always on’ customers are changing their behaviour dramatically in response to the digital revolution. John Riccio examines the key characteristics of tomorrow’s consumer in the third report of our Connected Retail series.

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Podcast

Podcast: Digital vs traditional media – what’s the difference?

David Wiadrowski 19 Jun 2015 11 minutes

David Wiadrowski and Marcel Fenez discuss the 2015 PwC Entertainment and Media Outlook, which shows that industry is lagging behind a customer that wants choice and convenience when it comes to content.

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Infographic

Infographic: Content marketing in 2015

Tan Allaway 18 Jun 2015 1 minute

As traditional advertising methods decline and brands look to new ways to engage customers, content marketing is now seen as one of the most effective digital marketing channels out there. This infographic looks at the positives and the challenges faced by businesses that publish to connect.

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Editorial

Editorial: Why ‘hybrid’ marketers are critical in the digital world

Nirosha Methananda 25 May 2015 8 minutes

Nirosha Methananda explores the importance of the ‘hybrid’ marketer in the digital world. A new breed of marketing professionals, who combine commercial smarts and creative flair to meet the needs of the always on customer and deliver measurable value back to the business.

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Infographic

Infographic: When to use JPEG, GIF and PNG image files

23 Apr 2015 2 minutes

Working with an image file? Do you need 256 colours or 16 million? How quickly do you need it to upload? This useful infographic explains the difference between JPG, GIF and PNG images.

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Infographic

Infographic: Why people unfollow a brand on social media

16 Apr 2015 1 minute

A survey of 900 social media users highlights the key factors that make them stop following a brand on social media or via email.

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