Posts tagged in

marketing

Infographic

Infographic: How will digital marketing change in 2016?

Tan Allaway 01 Feb 2016 1 minute

The rise of data has led marketers to an interesting juncture: the ability to analyse mass data is key while there’s a greater onus on connecting with and understanding the individual customer. This infographic looks at recent developments to predict digital marketing trends for 2016.

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Infographic

Infographic: Social media trends, 2016

21 Jan 2016 1 minute

Keeping pace with the latest trends in social media can pay dividends for businesses seeking to engage customers, generate revenue or create a new dimension for their brand. This infographic offers a comprehensive guide to what 2016 has in store.

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Infographic

Infographic: Social media image sizes, 2016

10 Dec 2015 1 minute

Knowing all the requirements for social media image sizes can prove a bit of a headache – which is where a cheat sheet comes in handy. Here we list all the dimensions for LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, Tumblr and Google+.

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Infographic

Infographic: Why do customers abandon shopping carts?

03 Dec 2015 1 minute

As we emerge on the other side of Cyber Monday, proudly waving a new record of $3 billion in online sales – what about the purchases that never made it? Here are ten facts and stats around customer shopping cart abandonment.

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Infographic

Infographic: Email marketing for Cyber Monday

Tan Allaway 26 Nov 2015 2 minutes

In 2014, Cyber Monday became the most successful online shopping day ever, seeing over $2 billion in sales. This infographic looks at email performance for last year’s event, analysing how different industries respond to Black Friday and Cyber Monday marketing efforts.

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Infographic

Infographic: Why are emojis so popular?

Tan Allaway 19 Nov 2015 1 minute

This week, the ‘LOL’ emoji was voted Word of the Year by Oxford Dictionaries. The popularity of emojis dramatically increased in 2015, but who exactly is using them and why?

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Article

Rewriting retail paradigms: Mastering the new world of connected customer engagement

Philip Otley 18 Nov 2015 4 minutes

Abandon your traditional mass-marketing techniques, rallies Phil Otley. The modern shopper demands to be understood – and here are three strategies to engage them.

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Article

Rewriting retail paradigms: Why move on from print catalogues?

Philip Otley 06 Nov 2015 5 minutes

Although print catalogues can still serve as a powerful extension of brand values, they’re no longer enough when it comes to engaging the customer and driving sales. Phil Otley takes a critical look at the marketing channels that once ruled retail and why it’s worth considering the disruptive options that are taking their place.

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Infographic

Infographic: Twitter activity around the world

25 Sep 2015 1 minute

With over 300 million users Twitter is one of the biggest social networking sites in the world yet this week, it continued to fall behind Instagram in the battle for numbers. This infographic looks at how Twitter is used around the world – and the customers that it’s reaped so far.

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