Posts tagged in

marketing

Infographic

Infographic: The digital lifeline for not-for-profits

02 Jun 2016 2 minutes

By fully embracing cheap and plentiful digital tools and platforms, not-for-profits have revolutionised their reach and fundraising capabilities.

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Article

Big business steps into crowdfunding (and not for the funding)

29 Mar 2016 8 minutes

The rise of crowdfunding has attracted the interest of large, established businesses. But they’re not just seeking finance. Enterprise crowdfunding offers a way to tap into customer feedback and a ready-made market even before your first prototype.

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Article

Can you feel it? Why brands must focus on emotional connection

Philip Otley 23 Mar 2016 6 minutes

Successful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.

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Infographic

Infographic: SEO tips and tools

Tan Allaway 17 Mar 2016 1 minute

How can you ensure your web page will perch proudly at the top of search engine results? Offering SEO tips and tools, this infographic offers a guide to the latest strategies for optimising content.

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Infographic

Infographic: Visual commerce… what marketers think

Tan Allaway 25 Feb 2016 2 minutes

Digital marketers are now faced with tying visuals tightly into their campaigns, including tracking and measuring their success in ecommerce. A survey of 200 marketers found that confidence is low when it comes to leveraging graphic assets in visual commerce.

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Article

Cutting through the clutter of corporate communications

24 Feb 2016 5 minutes

The explosion of digital and offline touchpoints has meant that crafting corporate communications is more complex than ever. After recently hosting seminars on ‘cutting through the noise’, PwC’s The Difference | Creative Comms shares its top tips on how to connect with key audiences.

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Article

‘Complete Listening’: The customer intelligence revolution

Philip Otley 22 Feb 2016 5 minutes

Our ability to listen to consumer sentiment has accelerated sharply. Philip Otley explains how businesses can tune in to stop customers dropping out.

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Report

Knowing me, knowing you: A journey to personalised marketing

Tan Allaway 19 Feb 2016 12 minutes

Amidst a sea of messaging, customers increasingly expect personalised and relevant content. Tan Allaway looks at the evolution of content marketing – and how far businesses are looking to go.

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Infographic

Infographic: Digital design trends 2016

17 Feb 2016 1 minute

Discard your drop shadows, embrace minimalism and let videos have the run of a full screen. This infographic pitches some of the digital design trends for 2016.

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