Posts tagged in

marketing

Article

It’s time we reimagined customer loyalty

Philip Otley 17 Oct 2016 8 minutes

Their name suggests otherwise, but loyalty schemes might not actually foster allegiance to your brand. Philip Otley explains how to approach the next level of rewards programs.

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Infographic

Infographic: Of emails and emojis

12 Oct 2016 1 minute

In existence for almost half a century, email’s dominance as the default messaging medium shows no signs of abating. This infographic goes behind the inbox to compare Europe’s email habits.

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Article

A glossary of great customer experiences

Nafisa Faruq 06 Oct 2016 9 minutes

Organisations are under increasing pressure to provide a superior service to their customers. Connected, branded or personalised – Nafisa Faruq pens a complete guide to the customer experience.

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Article

Hack the marketing department: Unlocking innovation in every workplace

18 Aug 2016 8 minutes

Formerly the domain of technology companies, hackathons are empowering a range of other businesses and industries. Ellie Gurgiel reflects on a recent hackathon and the opportunities it represents for the marketing profession.

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Article

What’s the catch? How Pokémon Go is boosting local businesses

18 Jul 2016 8 minutes

In the wake of Pokémon Go’s popularity, savvy businesses are using the game to increase patronage and sales. Does the smartphone hit offer a glimpse of a future AR-infused economy?

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Article

Hear, hear: How Complete Listening can turn supermarkets into corner stores

Richard Blundell 11 Jul 2016 7 minutes

With next-generation customer analytics technology unlocking new opportunities for retailers, large businesses may now hold the key to recreating the corner-store experience.

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Infographic

Infographic: The game-changer of digital political advertising

30 Jun 2016 2 minutes

As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?

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Article

Meet microtargeting, chief adviser to the campaign trail

Philip Otley 29 Jun 2016 12 minutes

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.

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Brand building with blogging
Article

Want to build your brand through blogging? Here’s how.

Brett Fairbank 20 Jun 2016 9 minutes

With digital publishing platforms maturing and demand for original content continuing to skyrocket, it’s never been easier for thought leaders to broadcast words of wisdom to professional networks. Here’s how to do it.

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