Posts tagged in

marketing

Infographic

Infographic: The current state of content marketing

Tan Allaway 24 Feb 2017 1 minute

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?

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Article

Digital tipping points in 2017: Our team’s predictions

Richard Blundell 08 Feb 2017 10 minutes

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

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Infographic

Infographic: The psychology of content types

Tan Allaway 02 Feb 2017 1 minute

The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.

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Article

The open enterprise: Why companies need to learn to share

Nick Spooner 31 Jan 2017 7 minutes

You can’t go it alone, says Nick Spooner. Abandoning a culture of secrecy and striking partnerships with other businesses is the shortcut to customer experience gold.

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Article

Five marketing habits you should quit in 2017

Philip Otley 30 Jan 2017 8 minutes

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?

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Infographic

Infographic: The bonus of games

Tan Allaway 25 Jan 2017 2 minutes

Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.

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Infographic

Infographic: What the web will look like in 2017

15 Dec 2016 1 minute

The internet is poised look decidedly different in 2017. This infographic counts ten user experience and web design trends that could impact your sales conversions.

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Uncovered

Uncovered: Hyperlocal targeting

Richard Blundell 26 Oct 2016 8 minutes

Richard Blundell hones in on hyperlocal targeting, a technology that helps individuals digitally interact with their immediate surroundings.

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Infographic

Infographic: The importance of customer data

20 Oct 2016 1 minute

From the development of data analytics to plotting the ascent of the customer experience, the market research industry has grown rapidly in recent years. This infographic traces the sector’s rise.

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