Posts tagged in

marketing

Infographic

Infographic: New trends in design

10 Aug 2017 1 minute

2017 is big and bold when it comes to design. Dramatic shapes, large fonts and neon-gradient backgrounds will get your customers’ attention.

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Infographic

Infographic: The recipe for content marketing

20 Jul 2017 1 minute

Variety is the spice of the content marketing meal so when designing a content strategy, make sure to mix up your flavours. Here’s a degustation of formats that will allow brands to appeal to all tastes.

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Article

Digital transformation? Don’t forget your product.

Monty Hamilton 13 Jun 2017 7 minutes

It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.

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Infographic

Infographic: The best time to send an email

08 Jun 2017 1 minute

The best time to send out an email campaign depends on audience and context. Drawing on a range of studies, this graphic suggests the optimal moments for landing in B2B and B2C customers’ inboxes.

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Infographic

Infographic: Digital advertising trends 2017

06 Apr 2017 1 minute

The switch to mobile and the rise of ad blockers have had a major influence on the digital advertising industry. Which trends and developments will shape the industry’s growth in 2017?

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Article

Working with, not against, the psychology of customer loyalty

Philip Otley 03 Apr 2017 8 minutes

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.

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Article

Five steps to tailor your marketing to the occasion

Philip Otley 20 Mar 2017 7 minutes

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.

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Infographic

Infographic: Tips for improving email open rates

Tan Allaway 16 Mar 2017 1 minute

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?

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Report

The importance of purpose in a digital world

Vanessa Brennan 14 Mar 2017 6 minutes

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?

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