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Social media brand management strategies to increase customer acquisition

Anthony Mittelmark 16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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