Posts tagged in

marketing

Article

Examining the rise and rise of e-commerce: 2013 retail trends – Part 1

John Riccio 14 Jan 2013 5 minutes

The past year marked the continuing supremacy of online retail in Australia. John Riccio explores and discusses some of the upcoming digital retail trends that we expect to see more of throughout 2013.

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Article

Five key priorities for your 2013 Digital Change agenda – Part 2

John Riccio 10 Jan 2013 3 minutes

In the second part of our Digital Change Agenda series, we explore the remaining key priorities that you should consider when developing your 2013 business strategy.

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Article

Five key priorities for your 2013 Digital Change agenda – Part 1

John Riccio 08 Jan 2013 5 minutes

As the New Year begins and we all return to work mode, we identify five key priorities that should be at the top of your Digital Change agenda for a successful 2013.

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Interview

Are daily deals dead? Pivoting to avert a downturn – Part 2

Mark O’Neill 28 Nov 2012 6 minutes

Kate Denham and Mark O’Neill delve into how the daily deals business model can be pivoted to avert a seeming downturn, while providing value to retailers and consumers alike.

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Interview

Are daily deals dead? Pivoting to avert a downturn – Part 1

Mark O’Neill 22 Nov 2012 6 minutes

Are daily deals dead? With reports rife daily deals are heading into oblivion, in the first of our two-part series, we examine the weaknesses of this business model and what went wrong.

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Article

Click Frenzy fail – The top five learnings from the ‘sale that failed a nation’

Simon Doukas 21 Nov 2012 7 minutes

Touted as ‘the sale that stops a nation’ – the Click Frenzy fail lends itself beyond just technical difficulties, to offending increasingly sophisticated and informed online retail consumers. We examine the learnings that can be take from this seeming flop.

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Article

Harnessing collaborative consumption to avert disruption

19 Nov 2012 5 minutes

Collaborative consumption is disrupting the traditional consumer experience – the question is how will businesses adapt their models to harness this new wave of change?

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Infographic

Infographic – The value of social media marketing in the Australian brandsphere

Nirosha Methananda 13 Nov 2012 1 minute

With a constant cloud over the value of social media marketing, this infographic sheds some light on brand engagement with Australian consumers.

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Article

Facebook Collections – Measuring the worth of ‘want’, ‘like’ and ‘collect’

Nirosha Methananda 11 Oct 2012 2 minutes

Facebook innovates with the launch of Collections and enables its billion-strong user network to share their purchase intent with friends, family, retailers and beyond.

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