Posts tagged in

marketing

Infographic

Infographic: Exploring the world of content marketing

Nirosha Methananda 27 Sep 2013 1 minute

The art of communicating without selling, in the emerging digital economy, content marketing is becoming a critical part of the marketing mix – we explore some key facts and stats about this discipline.

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Editorial

Editorial – Going around the paywall for new solutions to sharing news

Anthony Mittelmark 03 Jul 2013 5 minutes

Although paywalls are being heralded as the solution to many publisher’s revenue problems, Anthony Mittelmark begs to differ! He explores the impact of paywalls on retaining readership and outlines an alternative model for commercialisation and content sharing.

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Finger on the Pulse: Goodbye Google Reader – what’s next? Tangible technology to aid consumer engagement

John Riccio 27 Jun 2013 3 minutes

The exit of Google Reader from the internet stage has generated some alternatives – is there still an opening for a new platform? We also discuss a novel use of facial recognition technology, which could indicate new opportunities for businesses to use tangible technologies for consumer engagement.

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Article

NBN for business- exploiting the potential

John Riccio 17 Jun 2013 5 minutes

The NBN is slowly but surely being rolled out across the country over the next three years. This means over five million homes and businesses are set to reap benefits outlined by NBN Co such as being able to better respond to buyer behaviour,

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Infographic

Infographic: Is ‘image’ everything in digital marketing?

Nirosha Methananda 27 May 2013 3 minutes

As we move more into the digital world, the opportunities for marketers to engage are endless. A tactic that’s becoming central in their digital marketing toolbox is the use of the image – increasingly accessible and leaving a lasting impression… Is it all about the image?

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Article

2013 Digital marketing trends – Is content becoming king?

Nirosha Methananda 22 May 2013 2 minutes

Cutting through a plethora of digital marketing trends, this infographic highlights key trends that should be on your radar and highlights content marketing as being a key strategic differentiator.

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Article

Driving the power of caring through social media campaigns

Nick Spooner 14 May 2013 3 minutes

Social media campaigns have the incredible power to connect people and drive social change. We discuss how organisations can take learnings from these campaigns to create a sense of shared value, authenticity and ongoing engagement.

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Infographic

China set to lead Asia Pacific online shopping in 2013, but Australians spend more

Nirosha Methananda 07 Feb 2013 2 minutes

Research by eMarketer indicates that global B2C e-commerce sales tipped $1 trillion in 2012. Find out how online shopping is set to thrive in Asia Pacific in 2013 and what opportunities exist for digitally-savvy businesses.

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Article

Examining the rise and rise of e-commerce: 2013 online retail trends – Part 2

John Riccio 16 Jan 2013 5 minutes

John Riccio explores the role of Big Data and ‘SoLoMo’ in influencing 2013 retail trends for creating a personalised, engaging and consumer focused experience.

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