Posts tagged in

marketing

Article

Nine common but false assumptions about social media

16 Dec 2013 8 minutes

Social networking is becoming splintered and increasingly difficult to manage. This can lead to assumptions about how and why businesses should make certain strategic moves.

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Article

How the internet of things will change the way consumers think

16 Dec 2013 2 minutes

The internet of things will provide a huge amount of information for users and businesses – but it’s also going to change consumers’ expectations.

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Article

Jason Juma-Ross puts Digital Intelligence on the agenda at ADMA

Nirosha Methananda 10 Dec 2013 4 minutes

Recent appointee to the ADMA Board of Directors, Jason Juma-Ross shares what’s high on his agenda for driving marketing effectiveness and real value through digital intelligence.

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Article

How social catalogues are driving retail revenue

05 Dec 2013 3 minutes

Digital catalogues like Flipboard and Pinterest have been popular for years, but now retailers are finally seeing benefits from social catalogues.

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Report

Report: Are you embracing the ‘always on’ customer?

John Riccio 02 Dec 2013 4 minutes

The ‘always on’ customer is infinitely connected and expects immediate, relevant and quality experiences. John Riccio examines how businesses (whether B2B or B2C) need to adapt in order to quickly understand and respond to this change in customer expectations.

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Article

The 10 best digital productivity tools you’re probably not using right (or at all)

21 Nov 2013 10 minutes

Is technology helping or hindering you? Patrick Stafford lists 10 handy digital productivity tools to help improve your personal efficiency.

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Article

The 12 trends of Christmas – How online retailers are adapting: Part 2

John Riccio 18 Nov 2013 5 minutes

John Riccio shares the remaining six trends on how retailers can make the most of the fast-approaching Christmas period and pull in those last minute shoppers and sales!

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Article

The 12 trends of Christmas – How online retailers are adapting: Part 1

John Riccio 14 Nov 2013 6 minutes

With digital firmly implanted on the retail radar and Christmas just around the corner, John Riccio shares up and coming trends that online retailers should be thinking about in the lead up to the holiday season.

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Article

The three ‘C’s of content marketing: Context, curation and customisation

Nirosha Methananda 27 Sep 2013 5 minutes

Whether text, image or video: content is vital to a successful digital presence. We explore how ‘context, curation and customisation’ can assist businesses in driving the success of their content marketing activities.

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