Posts tagged in

marketing

Digital Pulse: The art of improving CX with digital distraction
Article

The art of improving CX with digital distraction

Michael Ng 17 Jul 2018 10 minutes

Airports face a difficult task creating a seamless customer experience amid financial and regulatory constraints. Digital is helping to improve passenger flows, but can also be used to help distract customers from the necessary inconveniences of air travel.

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Digital Pulse - Infographic: Content marketing and the importance of a good yarn
Infographic

Infographic: Content marketing and the importance of a good yarn

Amy Gibbs 05 Jul 2018 2 minutes

Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.

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The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Article

Hacking the marketing team with analytics

Phil Bolton Will Feutrill 27 Feb 2018 10 minutes

Aligning your marketing and data analytics teams will ensure that your comms hit the spot and the business will grow. Yet almost no one does it to the extent possible. Imagine if you did…

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Infographic

Infographic: New trends in design

10 Aug 2017 1 minute

2017 is big and bold when it comes to design. Dramatic shapes, large fonts and neon-gradient backgrounds will get your customers’ attention.

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Infographic

Infographic: The recipe for content marketing

20 Jul 2017 1 minute

Variety is the spice of the content marketing meal so when designing a content strategy, make sure to mix up your flavours. Here’s a degustation of formats that will allow brands to appeal to all tastes.

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Article

Digital transformation? Don’t forget your product.

Monty Hamilton 13 Jun 2017 7 minutes

It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.

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Infographic

Infographic: The best time to send an email

08 Jun 2017 1 minute

The best time to send out an email campaign depends on audience and context. Drawing on a range of studies, this graphic suggests the optimal moments for landing in B2B and B2C customers’ inboxes.

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Infographic

Infographic: Digital advertising trends 2017

06 Apr 2017 1 minute

The switch to mobile and the rise of ad blockers have had a major influence on the digital advertising industry. Which trends and developments will shape the industry’s growth in 2017?

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