Posts tagged in

marketing

Me, myself and I: The rise of mass personalisation
Article

Me, myself and I: The rise of mass personalisation

Amy Gibbs Phil Bolton 01 Oct 2019 9 minutes

The trend towards personalisation is only set to continue as technology gets more sophisticated and customers face increasingly complex customer experiences. Appealing to the individual will be critical for brands to get right.

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Customer segmentation is back, bolder and better than ever
Article

Customer segmentation is back, bolder and better than ever

Phil Bolton 28 Aug 2019 11 minutes

What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.

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blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

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Infographic: The personalisation touch
Infographic

Infographic: The personalisation touch

27 Sep 2018 1 minute

It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.

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Digital Pulse: The art of improving CX with digital distraction
Article

The art of improving CX with digital distraction

Michael Ng 17 Jul 2018 10 minutes

Airports face a difficult task creating a seamless customer experience amid financial and regulatory constraints. Digital is helping to improve passenger flows, but can also be used to help distract customers from the necessary inconveniences of air travel.

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Digital Pulse - Infographic: Content marketing and the importance of a good yarn
Infographic

Infographic: Content marketing and the importance of a good yarn

Amy Gibbs 05 Jul 2018 2 minutes

Content marketing is a little bit of an oxymoron. It’s neither independent journalism, nor pure marketing. Despite its internal conflict, when done well, it can add value to customers and entertain to boot.

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The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Article

Hacking the marketing team with analytics

Phil Bolton Will Feutrill 27 Feb 2018 10 minutes

Aligning your marketing and data analytics teams will ensure that your comms hit the spot and the business will grow. Yet almost no one does it to the extent possible. Imagine if you did…

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