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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged entertainment and media

Sports and VR: An opportunity to play ball

The opportunity for VR and sports to play ball

From fans seeking to get closer to the action, to teams testing (and retesting) their opponents’ skills – virtual reality is adding a new dimension to the way sport is played and consumed.

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Infographic: The history of television

Infographic: The history of television

From its early days as a 3-inch screen in an octagonal set to today’s use on phones, computers and tablets, the good old telly has changed the face of entertainment.

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Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

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Video gaming in stadiums? Here comes the eSports explosion

Video gaming in stadiums? Here comes the eSports explosion

The world of competitive video gaming, or eSports, has gone under the radar of mainstream audiences and media outlets. Until now. With revenue and viewership rising dramatically, even traditional sports clubs are getting in on the act.

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How to build a business platform

How to build a business platform

Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.

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Report: The internet’s effect on creative industries

‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.

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Digital Pulse Podcast

Podcast: 15 years of digital disruption in media

On the release of the PwC Entertainment and Media Outlook, David Wiadrowski casts his mind back over the Australian media sector to discuss the winners and the losers of the digital revolution.

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entertainment media outlook 2016

Asia’s digital media opportunities: Do we speak their language?

The media industry in Australia has a number of digital growth opportunities in Asia, shows PwC’s Entertainment and Media Outlook. However, the pivot must be cultural as well as economic.

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Horsing Around with data for insights on the Melbourne Cup

With the ‘race that stops the nation’ nearing upon us… together with our Insight Analytics team we bring you a couple of last minute tips and fun for Cup day!

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Infographic: Are disks obsolete?

Digital downloads dominate the entertainment market from internet TV to music streaming services, but is it safe to assume that physical media is no longer relevant?

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