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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital marketing

Infographic: SEO tips and tools

How can you ensure your web page will perch proudly at the top of search engine results? Offering SEO tips and tools, this infographic offers a guide to the latest strategies for optimising content.

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Infographic: Visual commerce… what marketers think

Digital marketers are now faced with tying visuals tightly into their campaigns, including tracking and measuring their success in ecommerce. A survey of 200 marketers found that confidence is low when it comes to leveraging graphic assets in visual commerce.

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Personalisation

Knowing me, knowing you: A journey to personalised marketing

Amidst a sea of messaging, customers increasingly expect personalised and relevant content. Tan Allaway looks at the evolution of content marketing – and how far businesses are looking to go.

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Infographic: Digital design trends 2016

Discard your drop shadows, embrace minimalism and let videos have the run of a full screen. This infographic pitches some of the digital design trends for 2016.

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Infographic: How will digital marketing change in 2016?

The rise of data has led marketers to an interesting juncture: the ability to analyse mass data is key while there’s a greater onus on connecting with and understanding the individual customer. This infographic looks at recent developments to predict digital marketing trends for 2016.

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Infographic: Social media trends, 2016

Keeping pace with the latest trends in social media can pay dividends for businesses seeking to engage customers, generate revenue or create a new dimension for their brand. This infographic offers a comprehensive guide to what 2016 has in store.

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Infographic: Social media image sizes, 2016

Knowing all the requirements for social media image sizes can prove a bit of a headache – which is where a cheat sheet comes in handy. Here we list all the dimensions for LinkedIn, Facebook, Instagram, YouTube, Twitter, Pinterest, Tumblr and Google+.

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Infographic: Why do customers abandon shopping carts?

As we emerge on the other side of Cyber Monday, proudly waving a new record of $3 billion in online sales – what about the purchases that never made it? Here are ten facts and stats around customer shopping cart abandonment.

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Infographic: Email marketing for Cyber Monday

In 2014, Cyber Monday became the most successful online shopping day ever, seeing over $2 billion in sales. This infographic looks at email performance for last year’s event, analysing how different industries respond to Black Friday and Cyber Monday marketing efforts.

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Rewriting retail paradigms: Mastering the new world of connected customer engagement

Abandon your traditional mass-marketing techniques, rallies Phil Otley. The modern shopper demands to be understood – and here are three strategies to engage them.

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