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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital marketing


Meet microtargeting, chief adviser to the campaign trail

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.


Want to build your brand through blogging? Here’s how.

With digital publishing platforms maturing and demand for original content continuing to skyrocket, it’s never been easier for thought leaders to broadcast words of wisdom to professional networks. Here’s how to do it.

not-for-profit digital tools

Infographic: The digital lifeline for not-for-profits

By fully embracing cheap and plentiful digital tools and platforms, not-for-profits have revolutionised their reach and fundraising capabilities.

Conncting with your customer

Can you feel it? Why brands must focus on emotional connection

Successful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.


Infographic: SEO tips and tools

How can you ensure your web page will perch proudly at the top of search engine results? Offering SEO tips and tools, this infographic offers a guide to the latest strategies for optimising content.


Infographic: Visual commerce… what marketers think

Digital marketers are now faced with tying visuals tightly into their campaigns, including tracking and measuring their success in ecommerce. A survey of 200 marketers found that confidence is low when it comes to leveraging graphic assets in visual commerce.


Knowing me, knowing you: A journey to personalised marketing

Amidst a sea of messaging, customers increasingly expect personalised and relevant content. Tan Allaway looks at the evolution of content marketing – and how far businesses are looking to go.


Infographic: Digital design trends 2016

Discard your drop shadows, embrace minimalism and let videos have the run of a full screen. This infographic pitches some of the digital design trends for 2016.


Infographic: How will digital marketing change in 2016?

The rise of data has led marketers to an interesting juncture: the ability to analyse mass data is key while there’s a greater onus on connecting with and understanding the individual customer. This infographic looks at recent developments to predict digital marketing trends for 2016.


Infographic: Social media trends, 2016

Keeping pace with the latest trends in social media can pay dividends for businesses seeking to engage customers, generate revenue or create a new dimension for their brand. This infographic offers a comprehensive guide to what 2016 has in store.