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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital marketing

Infographic: The current state of content marketing

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?

Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.


Infographic: The psychology of content types

The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.

Stop button

Five marketing habits you should quit in 2017

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?


Infographic: The bonus of games

Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.

digital political advertising

Infographic: The game-changer of digital political advertising

As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?


Meet microtargeting, chief adviser to the campaign trail

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.


Want to build your brand through blogging? Here’s how.

With digital publishing platforms maturing and demand for original content continuing to skyrocket, it’s never been easier for thought leaders to broadcast words of wisdom to professional networks. Here’s how to do it.

not-for-profit digital tools

Infographic: The digital lifeline for not-for-profits

By fully embracing cheap and plentiful digital tools and platforms, not-for-profits have revolutionised their reach and fundraising capabilities.

Conncting with your customer

Can you feel it? Why brands must focus on emotional connection

Successful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.