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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital marketing

Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

Infographic: The perfect content marketing recipe

Infographic: The recipe for content marketing

Variety is the spice of the content marketing meal so when designing a content strategy, make sure to mix up your flavours. Here’s a degustation of formats that will allow brands to appeal to all tastes.


Infographic: The best time to send an email

The best time to send out an email campaign depends on audience and context. Drawing on a range of studies, this graphic suggests the optimal moments for landing in B2B and B2C customers’ inboxes.


Infographic: Digital advertising trends 2017

The switch to mobile and the rise of ad blockers have had a major influence on the digital advertising industry. Which trends and developments will shape the industry’s growth in 2017?

Finding the right gift for the occasion

Five steps to tailor your marketing to the occasion

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.


Infographic: Tips for improving email open rates

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?


Infographic: The current state of content marketing

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?

Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.


Infographic: The psychology of content types

The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.

Stop button

Five marketing habits you should quit in 2017

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?