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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital marketing

Infographic: Digital advertising trends 2017

The switch to mobile and the rise of ad blockers have had a major influence on the digital advertising industry. Which trends and developments will shape the industry’s growth in 2017?

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Finding the right gift for the occasion

Five steps to tailor your marketing to the occasion

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.

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Infographic: Tips for improving email open rates

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?

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Infographic: The current state of content marketing

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?

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Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

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Infographic: The psychology of content types

The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.

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Stop button

Five marketing habits you should quit in 2017

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?

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Infographic: The bonus of games

Incorporating ‘advergaming’ into your marketing plan could be a canny move. Google is one of a number of companies that engage their audience with a playful approach. Warning: not for the easily distracted.

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digital political advertising

Infographic: The game-changer of digital political advertising

As consumers continue to flock to the digital realm for content and entertainment, the importance of digital political advertising has skyrocketed. Are candidates taking advantage of this new electronic frontier?

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microtargeting

Meet microtargeting, chief adviser to the campaign trail

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.

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