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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged digital intelligence

Conncting with your customer

Can you feel it? Why brands must focus on emotional connection

Successful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.

Complete Listening

‘Complete Listening’: The customer intelligence revolution

Our ability to listen to consumer sentiment has accelerated sharply. Philip Otley explains how businesses can tune in to stop customers dropping out.


Knowing me, knowing you: A journey to personalised marketing

Amidst a sea of messaging, customers increasingly expect personalised and relevant content. Tan Allaway looks at the evolution of content marketing – and how far businesses are looking to go.

PwC 2015 Digital IQ Survey

Test your own Digital IQ

We’re offering a free online tool to help assess the digital acumen of your organisation. Take PwC’s Digital IQ Benchmark to see how you compare to others in your industry, region, and role.


Horsing Around with data for insights on the Melbourne Cup

With the ‘race that stops the nation’ nearing upon us… together with our Insight Analytics team we bring you a couple of last minute tips and fun for Cup day!


Ten tips to maximise return on digital investment

Research shows there are some winning approaches when it comes to delivering value on digital investment. We look at ten behaviours that high-performance firms have in common.


Infographic: What’s Australia’s Digital IQ?

In the Digital IQ survey of nearly 2,000 executives worldwide, PwC teased out the attributes that signal financial success. Here we highlight the key findings for Australian businesses.

PwC 2015 Digital IQ Survey

Report: Digital IQ Survey – Examining the digital health of Australian businesses

PwC’s annual survey of digital acumen shows that Australian enterprise is failing to capitalise fully on its investments – driven by a narrow view of what ‘digital’ truly is.


The end of form filling? Digital identity and the customer of the future

A white paper by the PwC Chair in Digital Economy predicts the future for personal data: a platform where users store their digital identity in one place and businesses will have to seek access.


Using data analytics to find the sweet spot for stores and services

Big data has become a popular option for businesses looking to understand their in-store offering. But what about what’s going on outside? Rob Tyson explains why geospatial data analysis can save businesses from making expensive mistakes.