Posts tagged in

design thinking

Problem solving
Article

Survival of the fittest: The new approach to professional services

Tom Puthiyamadam 06 Feb 2020 10 minutes

For professional services businesses, the ability to please clients has become more straightforward than ever: make it work, do it quickly. But underlying this deceptively simple mantra is a problem solving methodology that must evolve.

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Business sketching and design thinking to solve problems
Article

Drawing conclusions: Solving business problems with experience and pencils

John Jones 10 Oct 2018 6 minutes

The answers to problems are rarely found in isolation. Find out how a simple childhood game of communal drawing embodies design thinking methodologies to solve complex business challenges.

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Article

Using science fiction to explore business innovation

Amy Gibbs 05 Sep 2017 9 minutes

To compete, businesses understand they need to innovate, embrace digital disruption and transform offerings. Knowing how to begin that journey is tricky. Science fiction provides an accessible starting point.

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Girls in business
Interview

Leveraging digital to empower girls in business

Marina Paronetto 28 Sep 2016 6 minutes

How can the entrepreneur of tomorrow learn their trade? Marina Paronetto explains why she designed an online storefront to help young women understand business.

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Article

Innovation, design thinking, agile… where are they now?

Kate Bennett Eriksson 15 Sep 2016 9 minutes

As buzzwords, they’ve left no business untouched. How are design thinking, innovation and agile development performing these days? Kate Eriksson looks at how the business community has worked with these concepts over time.

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Article

Hack the marketing department: Unlocking innovation in every workplace

18 Aug 2016 8 minutes

Formerly the domain of technology companies, hackathons are empowering a range of other businesses and industries. Ellie Gurgiel reflects on a recent hackathon and the opportunities it represents for the marketing profession.

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Article

An updated guide to customer-centric service design

Nick Spooner 01 Aug 2016 8 minutes

Rapidly advancing technology has brought new opportunities for businesses to focus on the customer experience. But how can these customer-centric strategies be implemented?

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Interview

How to get lean in A3 easy steps

Marina Paronetto 21 Mar 2016 13 minutes

Expert on lean thinking, Will Evans talks to Digital Pulse about how large organisations can free their staff from the shackles of overburden to think innovatively using A3 problem solving.

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Uncovered

Uncovered: Design thinking

Marina Paronetto 01 Jun 2015 5 minutes

In our series that unravels buzzwords and industry terms, Marina Paronetto describes how the process of design thinking has leapt from the product designer’s studio into the realms of strategy and innovation.

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