data
Customer segmentation is back, bolder and better than ever
What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.
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How drone technology can help your business fly
Is it a bird? A plane? It’s a drone of course, and it’s being applied in unique ways that save businesses time and resources, while improving the health and safety of workers. Digital Pulse explores the latest developments in drone technology.
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The cyber trailblazers driving business growth
The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.
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Connecting companies to the IoT for smarter business
IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.
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This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023
Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.
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PwC’s 22nd Global CEO Survey: The gap holding chief executives back
What were CEOs doing in 2009? They probably still had a blackberry and Windows XP. Times and tech have changed, yet according to the PwC Global CEO Survey, the gap between the information that leaders need to run their businesses and what they actually get, definitely hasn’t.
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How digital trust will create the new titans of the corporate world
How well placed are your company’s people, processes and technology to face the challenges of tomorrow? When it comes to cybersecurity, privacy and data ethics, there is plenty of room for improvement, PwC’s Digital Trust Insights survey has found.
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Four ways PwC is managing the work app revolution
As new platforms and apps become the next must-haves for business productivity, managing a growing number of assets can be a challenge. But there are ways to create efficiencies that can free up the team for higher value work, as Orla Broughton explains.
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Infographic: The accidental data threat from within
Data breaches aren’t all created equal. While business is getting accustomed to being hyper-vigilant in order to anticipate and thwart outside threats, they may be missing the threats from within that can also result in significant costs to the business.
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