data
Lights, camera, action: How Hollywood and Silicon Valley can conquer content
Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.
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Life after death in the digital dimension
Death is a reality for everyone. As we become enmeshed in online accounts and built into AI avatars, we must start to face the digital mortality and immortality of our loved ones and ourselves.
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Infographic: Can your technology be trusted?
Data breaches. Privacy issues. Fake news. Customers and employees don’t always trust the tech they depend on. Here are six ways companies can alleviate concerns and deliver responsible technology.
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Will technology change the face of sport forever?
Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.
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Customer segmentation is back, bolder and better than ever
What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.
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How drone technology can help your business fly
Is it a bird? A plane? It’s a drone of course, and it’s being applied in unique ways that save businesses time and resources, while improving the health and safety of workers. Digital Pulse explores the latest developments in drone technology.
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The cyber trailblazers driving business growth
The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.
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Connecting companies to the IoT for smarter business
IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.
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This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023
Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.
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