Posts tagged in

data

Customer segmentation is back, bolder and better than ever
Article

Customer segmentation is back, bolder and better than ever

Phil Bolton 28 Aug 2019 11 minutes

What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.

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business drones 101
Article

How drone technology can help your business fly

Elaine Whyte Joanne Murray 21 Aug 2019 9 minutes

Is it a bird? A plane? It’s a drone of course, and it’s being applied in unique ways that save businesses time and resources, while improving the health and safety of workers. Digital Pulse explores the latest developments in drone technology.

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cyber trailblazers
Report

The cyber trailblazers driving business growth

TR Kane 20 Aug 2019 7 minutes

The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.

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IoT for business
Article

Connecting companies to the IoT for smarter business

Matthew Lieberman 23 Jul 2019 7 minutes

IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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PwC's 22nd Global CEO Survey
Report

PwC’s 22nd Global CEO Survey: The gap holding chief executives back

23 Jan 2019 6 minutes

What were CEOs doing in 2009? They probably still had a blackberry and Windows XP. Times and tech have changed, yet according to the PwC Global CEO Survey, the gap between the information that leaders need to run their businesses and what they actually get, definitely hasn’t.

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Report

How digital trust will create the new titans of the corporate world

Steve Ingram 28 Nov 2018 9 minutes

How well placed are your company’s people, processes and technology to face the challenges of tomorrow? When it comes to cybersecurity, privacy and data ethics, there is plenty of room for improvement, PwC’s Digital Trust Insights survey has found.

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Article

Four ways PwC is managing the work app revolution

Orla Broughton 11 Oct 2018 9 minutes

As new platforms and apps become the next must-haves for business productivity, managing a growing number of assets can be a challenge. But there are ways to create efficiencies that can free up the team for higher value work, as Orla Broughton explains.

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Infographic: The accidental data threat from within
Infographic

Infographic: The accidental data threat from within

13 Sep 2018 2 minutes

Data breaches aren’t all created equal. While business is getting accustomed to being hyper-vigilant in order to anticipate and thwart outside threats, they may be missing the threats from within that can also result in significant costs to the business.

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