data
Approaching the turn: Accelerate your business with technology
Instead of stepping on the brakes in uncertain times, cutting tech budgets and investments, businesses should ramp up their technology and skills to capitalise when conditions turn the corner.
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The seven critical layers underpinning smart city success
Smart cities can crumble before they even get off the ground if the public and business turn against a vision of the future driven by data. To build with confidence, a foundation of strong data governance and management must first be laid.
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How data will shape US policy outcomes in 2020
Business executives want to shape outcomes in policy areas including privacy, healthcare, workforce, trade, and tax. What do all these areas have in common? Data. PwC’s Top Policy Trends survey shows how data will play a pivotal role in future policy decisions.
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Game of Trade: Finding opportunities in a trade war
Trade wars are creating challenges for businesses navigating complex cross-border supply chains. But opportunity also abounds, and can be enabled by data most companies already possess.
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PwC’s 23rd CEO Survey: The technology troubles driving CEO uncertainty
In this year’s PwC 23rd Annual Global CEO Survey, pessimism has risen with uncertainty. With no common standards or global framework for governing its practices, the perils of an unregulated internet — such as its content and consumer data privacy— looms large in CEO minds.
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Unlocking next level: Predicting the trends of 2020
As the new decade begins, technologies that were once emerging are now mainstream and transformation strategies are getting tired. Here’s a look at the trends PwC leaders believe are the ‘ones to watch’ in 2020.
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How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
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Three simple steps to becoming a successful ecosystem player
Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.
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Lights, camera, action: How Hollywood and Silicon Valley can conquer content
Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.
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