Posts tagged in

customer experience

Digital Pulse BizDevOps
Article

Working together: BizDevOps for competitive advantage

If your business keeps getting beaten to market, your customers don’t seem to take to your products or morale is low in the tech team, it might be time to ask one question. Do you BizDevOps?

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How IT simplification can improve business growth
Article

The simple life: Reducing IT complexity for business growth

Andrew Sewell Chanchal Puthussery 10 Oct 2019 7 minutes

Cutting out the clutter when it comes to legacy tech is essential to minimise risk and enable technology to meet organisational needs. Done strategically, IT simplification will lead to a business that can nimbly navigate opportunities for innovation and growth while reducing costs and boosting productivity.

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Five ways governments can humanise their technology
Article

Five ways government services can humanise their technology

Many governments are turning to digital solutions to improve service delivery. But this can be daunting for their most vulnerable clients. It requires a human approach, backed by data and analytics.

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Rethinking best practices in digital transformation strategies
Article

Out with experience, in with imagination: Why best practice is dead

Tom Puthiyamadam 08 Oct 2019 7 minutes

Consultants and leaders alike have relied on best practices to help guide businesses through change. But with technology rapidly evolving, they need to rethink their expertise, and turn to a tailored approach to digital transformation.

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Why successful innovation begins and ends with customers
Article

Why successful innovation begins and ends with customers

Vicki Huff Eckert 02 Oct 2019 8 minutes

Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.

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Me, myself and I: The rise of mass personalisation
Article

Me, myself and I: The rise of mass personalisation

Amy Gibbs Phil Bolton 01 Oct 2019 9 minutes

The trend towards personalisation is only set to continue as technology gets more sophisticated and customers face increasingly complex customer experiences. Appealing to the individual will be critical for brands to get right.

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AI sports technology
Article

Will technology change the face of sport forever?

Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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Customer segmentation is back, bolder and better than ever
Article

Customer segmentation is back, bolder and better than ever

Phil Bolton 28 Aug 2019 11 minutes

What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.

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