Posts tagged in

customer experience

Rethinking best practices in digital transformation strategies
Article

Out with experience, in with imagination: Why best practice is dead

Tom Puthiyamadam 08 Oct 2019 7 minutes

Consultants and leaders alike have relied on best practices to help guide businesses through change. But with technology rapidly evolving, they need to rethink their expertise, and turn to a tailored approach to digital transformation.

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Why successful innovation begins and ends with customers
Article

Why successful innovation begins and ends with customers

Vicki Huff Eckert 02 Oct 2019 8 minutes

Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.

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Me, myself and I: The rise of mass personalisation
Article

Me, myself and I: The rise of mass personalisation

Amy Gibbs Phil Bolton 01 Oct 2019 9 minutes

The trend towards personalisation is only set to continue as technology gets more sophisticated and customers face increasingly complex customer experiences. Appealing to the individual will be critical for brands to get right.

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AI sports technology
Article

Will technology change the face of sport forever?

Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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Customer segmentation is back, bolder and better than ever
Article

Customer segmentation is back, bolder and better than ever

Phil Bolton 28 Aug 2019 11 minutes

What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.

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blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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CEO Survey: Hospitality and Leisure
Report

No vacancy: The disruption (and solution) facing the hotel industry

14 Aug 2019 8 minutes

With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.

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The five core must haves for transformation success
Article

The five core must-haves for transformation success

Berry Driessen 06 Aug 2019 7 minutes

In a follow up piece to his look at the reasons behind transformation failure, PwC’s Berry Driessen examines the five factors that will help ensure company change is a resounding success.

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