customer experience
Need more designers? You need a design system
In a perfect world, designers create beautiful experiences that differentiate your brand. In reality, they’re churning out dropdown menus and designing yet another web page. Here’s how to unleash their potential.
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4IR: The revolution powering experience
The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.
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Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
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This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023
Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.
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How to fix the government trust issue
With citizen trust declining, it’s becoming harder for governments to support the very people they are tasked with protecting. An intervention that promotes better experiences, values and behaviours will help rebuild broken bonds.
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How to design your brand around emotions
Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.
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The invisible bank: A customer-focused banking future
Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.
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The consumer-focused metric: How to improve ‘return on experience’
Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.
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How consumers are redefining customer experience
Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.
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