Posts tagged in

customer experience

Need more designers? You need a design system
Article

Need more designers? You need a design system

Christopher Ong 17 Jul 2019 9 minutes

In a perfect world, designers create beautiful experiences that differentiate your brand. In reality, they’re churning out dropdown menus and designing yet another web page. Here’s how to unleash their potential.

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4IR powering experience
Editorial

4IR: The revolution powering experience

Tom Puthiyamadam 26 Jun 2019 6 minutes

The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Government trust
Article

How to fix the government trust issue

Diane Rutter Gulandam Khan 05 Jun 2019 10 minutes

With citizen trust declining, it’s becoming harder for governments to support the very people they are tasked with protecting. An intervention that promotes better experiences, values and behaviours will help rebuild broken bonds.

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Emotional Design
Article

How to design your brand around emotions

Becky Walker 17 Apr 2019 10 minutes

Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.

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Invisible banking
Article

The invisible bank: A customer-focused banking future

John Jones George Korizis 16 Apr 2019 9 minutes

Imagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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Consumer Insights
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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Disappearing act

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