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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged customer engagement

Infographic: The new rules of customer experience

Infographic: The new rules of customer experience

Customer experience has come a long way from simply providing a product and taking payment. As AI, mobile and the cloud combine to transform the customer journey, here are four steps to guide businesses into the intelligent experience economy.

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Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

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Infographic: Shopping the Millennial way

Infographic: Shopping the Millennial way

Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.

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Infographic: Why customer reviews matter

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.

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Infographic: The science of customer loyalty

It costs 5x more to entice a new customer than it does to keep an existing one. The science behind customer loyalty could teach businesses a thing or two about building a bond with their all-important fanbase.

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subscription economy

Infographic: Unboxing the subscription economy

Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?

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CRM data

Infographic: The evolution of CRM software

Rejuvenated by the rise of analytics and cloud computing, customer relationship management software is finding new ways to extract value from existing company records.

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millennial messaging

Infographic: How to make millennials get the message

As elusive as they are digitally savvy, millennials are mainstays of mobile messaging. Are businesses properly utilising this channel? A survey suggests there’s a welcome opportunity to reach out by text.

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hyperlocal

Uncovered: Hyperlocal targeting

Richard Blundell hones in on hyperlocal targeting, a technology that helps individuals digitally interact with their immediate surroundings.

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customer research

Infographic: The importance of customer data

From the development of data analytics to plotting the ascent of the customer experience, the market research industry has grown rapidly in recent years. This infographic traces the sector’s rise.

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