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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts tagged customer engagement

subscription economy

Infographic: Unboxing the subscription economy

Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?

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CRM data

Infographic: The evolution of CRM software

Rejuvenated by the rise of analytics and cloud computing, customer relationship management software is finding new ways to extract value from existing company records.

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millennial messaging

Infographic: How to make millennials get the message

As elusive as they are digitally savvy, millennials are mainstays of mobile messaging. Are businesses properly utilising this channel? A survey suggests there’s a welcome opportunity to reach out by text.

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hyperlocal

Uncovered: Hyperlocal targeting

Richard Blundell hones in on hyperlocal targeting, a technology that helps individuals digitally interact with their immediate surroundings.

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customer research

Infographic: The importance of customer data

From the development of data analytics to plotting the ascent of the customer experience, the market research industry has grown rapidly in recent years. This infographic traces the sector’s rise.

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loyalty scheme

It’s time we reimagined customer loyalty

Their name suggests otherwise, but loyalty schemes might not actually foster allegiance to your brand. Philip Otley explains how to approach the next level of rewards programs.

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subscription economy

Why buy when you can rent? Signing up to the subscription economy

A new generation of customer prizes access over ownership – paving the way for subscription business models in everything from meals and motors to mobile apps.

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chatbots infographic

Infographic: Chatbots and the future of customer service

Chatbots are increasingly being adopted by businesses and organisations but how ready are we to interact with them? This infographic asks consumers to talk about the future face of customer service.

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customer-centric service design

An updated guide to customer-centric service design

Rapidly advancing technology has brought new opportunities for businesses to focus on the customer experience. But how can these customer-centric strategies be implemented?

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What’s the point of loyalty schemes?

Originally designed to reward repeat business, loyalty schemes now miss their mark. Richard Blundell explains why retailers must imagine new ways of inspiring customer commitment.

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