Key takeaways

  • Businesses need high-level collaboration to enable digital transformation.
  • QUT launches job to ‘shape’ digital economy in Queensland, the first role of its type in Australia.
  • PwC Chair in Digital Economy position aims to bridge research, government and business networks.

Queensland University of Technology (QUT) has officially launched a senior role to respond to digital disruption and harness the opportunities of the emerging digital economy.

The PwC Chair in Digital Economy, the first position of its type in Australia, aims to bridge academia, business and government across Australia’s digital technology landscape.

The aim of the role is to shape digital transformation in Queensland through research, innovation and the instilling of digital capabilities in graduates at the university.

The remit goes beyond research, however, towards application in the marketplace. The Chair is expected to engage heavily with both industry and government, in an advisory and advocacy capacity, to foster creativity and innovation within business.

Collaboration is key

There are clear challenges faced by industry in keeping up with the rate of technological change. In PwC’s latest Annual Global CEO Survey, nine out of 10 Australian CEOs reported that understanding and responding to the impact of digital technology on customer behaviour is the biggest concern they face.

By creating a touch-point for a network of collaboration, businesses will be able to access wider capabilities and respond more rapidly to digital challenges and opportunities, says PwC’s Trent Lund in the video below. To be successful, these networks need to be established at a senior level, which is not currently seen in the Australian economy, he argues.

The Chair is a partnership between QUT’s Business School and Science and Engineering Faculty and PwC, the Queensland Government and Brisbane Marketing.

“Our own PwC research shows innovation and digital technologies together have the potential to increase Australia’s productivity and raise GDP by 3.5% and $136 billion over the next 20 years,” said Luke Sayers, CEO of PwC Australia. This means that digital technology is “absolutely fundamental to Australia’s prosperity in the years ahead.”

The Chair role is expected to be filled by June.

Watch the launch video for the PwC Chair in Digital Economy here:


Tan Allaway

Tan Allaway is a former editor of PwC’s Digital Pulse.

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