The connected consumer is driving the digital retail revolution ever faster. What can retailers and shoppers expect to see in the coming year?

In this edition of the Digital Pulse podcast, we discuss the evolution of digital technology in connected retail and predict emerging consumer trends.

The multichannel retail model of the last decade, in which stores operated alongside – but not sufficiently merged with – their online presence, gave way to omni-channel retail in recent years. This more consistent experience, though, hasn’t harnessed the full power of digital technology.

With consumers becoming more reliant on their handheld devices, 2015 is the year that those same devices could start to be seen in a variety of ways in store. What will connected retail look like and how will stores operate in the future?

As always, you may listen below or subscribe to the Digital Pulse Podcast on iTunes.



Richard Blundell

Richard Blundell is a business specialist in PwC Australia’s Digital Services team.

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