The Research and Development (R&D) Tax Incentive is one of the best ways for small businesses to receive money back for their efforts – it’s a crucial tool for many start-ups.

Unfortunately, many businesses say the process for applying is too cumbersome and takes an inordinate amount of time. Many businesses don’t even bother to apply because they believe the process to be too difficult.

As a result, PwC has created a new tool – Nifty – which helps SMEs apply for the R&D Incentive in under an hour. Removing the barrier to access, applicants are also given the opportunity to have their application looked over by PwC tax professionals.

In today’s podcast, PwC Partner Charmaine Chalmers and Mark O’Neill, from the PwC Digital Change team, talk about the importance of the R&D Incentive and the development of Nifty – and why businesses should give it a try.

As always, listen to the podcast below or download the Digital Pulse podcast on iTunes.

If you want to learn more, or try for yourself, check out Nifty R&D at