Technology has changed not only how we do business, but consumer expectations.
Most consumers now will start a transaction online, and then opt to complete that in store. As our recent Connected Retail report has shown, most customers feel the physical store is an important part of the retail experience.
But changing expectations aren’t just relevant in retail – they are changing every industry from financial services to everything has diversified as real estate.
On today’s podcast, Michelle Fitzgerald and Suji Kanagalingam from PwC’s Customer team talk about new customer trends, and how businesses should respond to them in the year ahead.
As always, you may listen below or subscribe to the Digital Pulse Podcast on iTunes.