The importance of data in major business decision making can’t be underestimated.

Often, executives know the right questions to ask, but they may not have access to the right sets of information. Integrating analytics into decision making requires a calculated effort from the top down.

This will only become more important as technology trends continue to ripple throughout the economy.

In this week’s podcast, I discuss the recent Big Decisions report, which surveyed hundreds of executives on how they use data and analytics in decision-making.

We’ll explore the findings of the report, the challenges businesses face in integrating analytics and data into big decisions – and proposes some key steps businesses should take.

As always, you can subscribe to the Digital Pulse podcast on iTunes, download the podcast directly, or stream below:



John Studley

John Studley is a partner at PwC Australia.

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