So many of the hacking attacks over the last few years have been directed at businesses. With Target and eBay the most recent large companies to have been hit by attacks, the dominant strategy of the day seems to be hitting large businesses which house a treasure trove of information.

Of course, individual attacks have been happening for decades – email spam and phishing attacks have always attempted to strike at the individual on a one-by-one basis. But a new attack in Australia has used slightly more sophistication.

According to the Sydney Morning Herald, several iOS users woke up this morning to discover their phones had been locked, with a message stating that unless they gave $50 to a specific PayPal account, their devices would remain that way.

Several users on twitter have complained of the same message greeting them on their devices.

However, there is a silver lining – those users who placed a passcode on their devices before the hack occurred seem to have been able to get rid of the message entirely.

The rise of these attacks is no surprise, as the amount of data contained on personal devices is enough to rob someone of huge amounts of money. Identity theft is almost assured should information on a personal device fall into the wrong hands.

But the designation of this type of attack as only affecting individuals needs to be done away with. Organisations have just as much of a stake in the security of their employees’ devices as they do their own enterprise infrastructure.

The culture of BYOD (bring your own device) is a risk as much as it is a benefit and comfort for employees, and this attack exposes exactly why – only one infiltration is enough for corporate infrastructure to be targeted.

When these types of attacks occur, it can be easy for organisations to dismiss them as being irrelevant to their organisation. Nothing could be further than the truth. What are you doing to protect your own infrastructure against these attacks?