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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

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Infographic: The recipe for content marketing

Infographic: The perfect content marketing recipe

Variety is the spice of the content marketing meal so when designing a content strategy, make sure to mix up your flavours. Here’s a degustation of formats that will allow brands to appeal to all tastes.

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Video gaming in stadiums? Here comes the eSports explosion

Video gaming in stadiums? Here comes the eSports explosion

The world of competitive video gaming, or eSports, has gone under the radar of mainstream audiences and media outlets. Until now. With revenue and viewership rising dramatically, even traditional sports clubs are getting in on the act.

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Three ways education is being disrupted by digital technology

Three ways education is being disrupted by digital technology

Time to tear up the exercise books? Innovative teaching methods mean students are able to access and experience higher education in a new way. We highlight three disruptions reaching pupils far and wide.

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Video: Responding to AI for real business value

Video: Responding to AI for real business value

Is artificial intelligence about to move from the future to the now? PwC’s Matt Kuperholz, Kate Eriksson and John Studley discuss the value that AI will bring to business.

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Thawing the resistance to digital transformation

Thawing the resistance to digital transformation

The frozen middle of a business can put a stop to innovation and transformation. Thawing out politics, behaviours and mindsets isn’t always easy, but it can be achieved with a strategic approach.

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Why conversation is the future of customer experience

Why conversation is the future of customer experience

When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.

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Infographic: Shopping the Millennial way

Infographic: Shopping the Millennial way

Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.

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Creating inclusive societies with digital technology

Creating inclusive societies with digital technology

How can governments harness technology to build more inclusive societies and economies? That was the discussion at a gathering of global policymakers and industry leaders. Gulandam Khan reports from the OECD Forum in Paris.

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Infographic: AI in the legal profession

Infographic: AI in the legal profession

As artificial intelligence makes its way into the legal profession, lawyers may wonder if it spells the end of their jobs or will bring unseen positive opportunities.

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