During the lead-up to Amplify festival of innovation and thought leadership, Digital Pulse ran an interview with Dr Norman Lewis on the theme of innovation and creativity.

In it, he argued that our reliance on data and predictability has led to a conservative approach to innovation, one that lacks the big ideas needed to drive truly revolutionary results.

As leader of One PwC, the crowdsourced innovation service from PwC UK, Lewis hosted a talk at Amplify’s speaking sessions, titled Rethinking science, technology and innovation: By, with and for humanity.

Is a reliance on big data diminishing us as people? What types of transformation truly excite us? And where is our appetite for risk?

Watch Lewis’ full speech from the festival below.