Innovation is a conscious effort. While businesses might be able to integrate a culture of innovation among their employees, and be able to reward new ideas and constant reinvention, nothing can substitute the benefits of a direct, purpose-driven innovation event.
Last week I attended the Alcatel-Lucent NG Connect series, in which a group of start-ups, academics and other professionals joined together to hear about technical and digital challenges and opportunities facing the health and well-being sector.
With an aging population and such dramatic medical advances occurring through technology, the health industry is facing a curious mix of significant problems and unheard-of opportunities to solve them.
During the Australian Health, Wellness and Sport meeting, problems were discussed including issues facing parents of children with disabilities, the difficulties of health reform while balancing digital solutions, and the opportunities available to the sporting industry through the benefits of digitisation.
Speakers including Louise Schaper, CEO of Health Informatics Society Australia, Craig Hill, of the Australian Sports Technology Network and Samuel Holt, Director of Online Health at Medibank, all articulated various problems facing the health industry – and their respective possible solutions.
But the real benefits emerged during the second day of the program, in which all members were broken up into groups and presented with various problem statements to solve. With a view to creating viable business models, participants were walked through a series of thought processes in order to help shape and form new ideas for products and services.
The NG Connect series is innovation in action – and an example of how products and services must be made with intention. While organisations can always benefit from an embedded innovation culture, conscious and purpose are always powerful tools.
This is why PwC developed the Open Innovation series. Last year, the App Hot House connected with the New South Wales Department of Transport in order to create apps which would utilise pubic information about transport hours. The event, conducted in conjunction with app studios and development houses.
This is why the Open Innovation series was developed – to promote not just a culture of innovation but to highlight innovation as a conscious, practiced event.
With digital and technology changing so much in consumer and business culture, sometimes being an innovative personality isn’t enough. Organisations must foster and schedule room for innovation – or they may end up getting left behind.