Tablet devices first went on sale in Australia in April 2010. In 2011, sales had reached 1.4 million units and in 2012, annual sales had almost doubled to 2.4 million.
Now, they are common devices in Australian households. Research by The Australian Communications and Media Authority (ACMA) shows that half of adult Australians used a tablet to access the internet in the six months to May 2014
What differentiates tablet-philes from smartphone users? The research shows that 83% of tablet users access the internet with their device more than once a day, more so than those on a smartphone. The over-45s make up the majority of tablet users, while only 34% are aged between 18 and 34 (who are more likely to use their smartphones).
Tablet owners aged 65 and over are less likely to use it for online banking or buying, selling and shopping than younger ones. Those aged 25-44 are the biggest users of entertainment on tablets, and 18-24 year olds are the largest consumers of social media.