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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

Infographic: The current state of content marketing

Content marketing provides brands with an opportunity to speak directly to the market. It’s a way to build a ‘personality’ for the organisation, establish trust and respect with customers, and scale and contextualise the company message. That is, if it’s done well.

In a study by CopyPress, An estimated 80% of business decision makers say they would prefer to access company information through a series of articles rather than an advertisement¹. Even disregarding that fact, brands choosing to follow the traditional route will increasingly struggle with their advertising thanks to the rise in ad blockers. All this points to why 88% of B2B marketers tie content marketing into their strategy².

What does this investment look like in action? Nine out of ten companies have at least one content marketing employee on board – 17% of those have taken the leap to employ more than ten. Of the external agencies that produce content marketing on behalf of businesses, a third found that their biggest challenge was meeting client expectations.

Over half of agency staff also said their clients currently know nothing about content marketing, while 39% of businesses thought their content marketing efforts weren’t effective. This suggests there’s a way to go before the real value of the exercise is truly unlocked.

Infographic: the state of content markeing

1  http://stratabeat.com/roi-of-blogging
2  http://contentmarketinginstitute.com/2016/08/content-marketing-stats

 



Source : CopyPress

One Comment

  1. avatar
    Melissa Cruz says:

    Content is the heart of the digital marketing. Majority of marketers have started to use content marketing as their primary marketing channel. Really very nice infographic. You have given the data very well to understand the current state of the content marketing. Thanks for the sharing with users.

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