The adoption of numerous digital devices and services into our lives has meant passwords are used more frequently – and are now more important – than ever before. Are we practicing the proper due diligence to keep these codes secure?

Exploring this issue is LastPass, which conducted a global survey of 2,000 respondents into their password habits. While a majority 59% knew secure passwords were important, a significant 41% still chose passwords that were easy to remember, or used the same password over multiple services. This is known as the ‘password paradox’, a type of cognitive dissonance where people know what a secure password should be, yet continue to select simple passwords out of habit or convenience. What other unseen biases shape our password selection?

Other findings of the survey include:

  • The top reason for changing a password was because the previous password was forgotten.
  • An overwhelming 91% of respondents understand the risk of reusing passwords, yet almost two thirds continued to do so.
  • Common password content includes family names, significant dates or numbers, pets and birthdays.
password security


Source: LastPass