How the last four years have flown by. It seems only yesterday we were in full swing of a record-breaking Olympic Games – and I’m not talking sporting medals. London 2012 set a new high for social media, with 150 million Olympics-related tweets and 100 million Facebook posts or comments across 16 days of games.
The race is still on. Since 2012, smartphone ownership has increased by about 1.4 billion1. There’s been a boom in the creation and consumption of video content, driven by a greater number of online platforms through which to watch it. Traditional television viewing figures for millennials have dropped by around a quarter, while a 2015 survey found that 40% of sports fans now access content via their laptops, smartphones or tablets.
This means that the 2016 Olympic Games is expected to take the technological leap even further, as shown by this infographic from Fetch.
With 19% of sports viewers watching via Facebook or Twitter, social media is playing a more prominent game than ever. The Olympic flame has its own Twitter account and you can follow the journey via its video streaming service Periscope. Meanwhile, Snapchat has teamed up with NBC and Buzzfeed to host exclusive – and importantly, mobile-first – video content from the event. These are just some of the internet trends influencing an Olympic experience that’s cutting a new physique for the future.
1 Mary Meeker Internet Trends reports, 2012 to 2016 statistics comparison