Few innovations have changed the face of business more than e-commerce. The ability for shoppers to browse and purchase goods from the comfort of their own home was one of the driving forces of widespread internet adoption in the 1990s and it continues to drive significant growth today.
But will mobile commerce – the ability to browse and shop using the convenience of a smartphone – soon dethrone e-commerce’s fairytale growth? That’s the question posed by this infographic from Coupofy, which predicts robust growth across multiple global regions around the world.
Unfortunately, Australian retailers risk missing out on this mobile shopping boom. Although Australia recorded 35% mobile commerce growth in 2015, a recent Forrester Report concluded that more investment in the mobile shopping experience – both online and offline – was required to better engage customers. Nevertheless, this means a golden opportunity for innovative retailers, startups and mobile app developers.
Other insights include:
- The top countries in terms of mobile shoppers are China (68%), the United Arab Emirates (57%) and Turkey (53%).
- Mobile shopping enjoys a healthy average transaction value, ranging from US$40 for flowers and gifts to over US$200 for consumer electronics.
- China, Mexico and the United States were three regions where shopping via apps is already more popular than through internet browsers.
- Coupons are undergoing a renaissance in digital form, with over 16 billion coupons redeemed via mobile in 2014.