Social media has come a long way. No longer confined to the ‘social’, it fully encompasses the professional, too. LinkedIn has 414 million members – one in three of the world’s professional workforce – and has progressed from being a recruiters’ tool to a networking site, blogging platform, marketing resource and more.
These days, much of the business sales process is conducted online. Research shows that 89% of B2B researchers use the internet during the B2B research process. It’s not just products they’re searching for, it’s people – more specifically an understanding or endorsement of their skills, experience, networks, thought leadership and character.
All of the above can be shared via a LinkedIn profile, but only if it’s sufficiently populated. Users that boast completed LinkedIn profiles are 40 times more likely to receive opportunities through the site.
Most professionals would agree that maintaining an up-to-date profile is important but for many, this is a task put off until tomorrow. Statistics show that only half of users have completed their profile. Hopefully, this infographic by Leisurejobs.com should provide some inspiration to lock down the basic information.
- How to edit your profile.
- Standard image sizes (for a wider guide to image sizes for social media, click here).
- Ways to increase work history recommendations and endorsements.
- Useful (and often hidden) LinkedIn features, such as relationship notes and follow-up reminders.
- Optimising privacy and security settings.