Branding is an important element in any customer experience journey. Ensuring consumers have a unified and enjoyable encounter with your business makes it more likely that you’ll stick in their minds when it comes to a future purchase. Seemingly small things, from word choice to colour palette, can make a huge difference.
In 2017, visual branding is bold. According to the below infographic from Coastal Creative, just when you think the internet has moved beyond the flashy graphics of its youth, retro is making a comeback.
Continuing the trends we saw last year, Pinterest-style cards and titles are still on the corkboard and hipster-esque big, bold typography remains on trend, along with its fashionable cousin, the minimalist thin icon.
Neon gradient backgrounds (that’s right, Instagram had its crystal ball working overtime when it rebranded its icon), pretty pastels and strong ’80s geometric shapes are all predicted to be ‘in’ as we go forward.
For those looking to stand out from the crowd, an interesting trend is the use of custom illustrations. While difficult to get right (as the graphics must work for your brand identity, not just look interesting or different) their uniqueness will attract eyeballs and mark you out as a business willing to take risks for a good design experience.
Which of these trends will attract your customers?