Big data is an inevitable by-product of digitisation. Data is being generated at an unprecedented scale, covering every conceivable area that can be digitally monitored, and being stored in volumes never seen before. In fact, 90% of the world’s data has been collected in the last two years alone.

To what end? The challenge with big data is knowing how to analyse and process vast data sets into effective, timely insights.

The impact of big data can also go beyond the remit of big business, as this infographic by vouchercloud aims to show. Analysis of everything from the fullness of your waste bin to your number of hours’ sleep each night could mean improvement and savings in our day to day lives.

Infographic: How big data could improve our everyday lives

Click here to learn more about how PwC can approach data issues for business clients