The wearable tech market may have become a little more sophisticated in the past few years with the release of Google Glass, the Pebble watch and various other products – but the genre’s origins can be found in fitness.
It was Nike who popoularised the concept of wearable tech for fitness buffs, who could use wristbands to track their movements, heart rate and various other statistics so they could track and make sure of their progress.
And it’s fitness and health which continues to play a huge part in driving the success of the category. A new product released by an ex-Apple engineer has continued the line of innovation in this space by using better sensors and software to detect body movement and give the wearer better information on how to improve their workout.
The tech isn’t just giving advice in review, though – instructions come to the wearer through headphones while they’re actually in the middle of working out.
This is only the second notable advancement in wearable tech the industry has seen this week, with Samsung releasing its own health-focused wristband. Several reports have also claimed Apple is focusing its wearable device, and its next operating system, around an app which can help detect health problems including heart attacks.
While plenty of advancements have been made in the wearable tech space, the healthcare industry seems set to become the biggest benefactor from products already being generated. The challenge now for manufacturers hoping to increase their reach is to ensure the capability offered in the health space is extended to other categories – and to make sure those who don’t necessarily want a health solution have a reason to buy.