An ever-expanding landscape of mobile technology means rapidly evolving consumer behaviour. This is one of the top three upcoming disruptive trends in Australia, according to this year’s Annual Global CEO Survey released by PwC. Whether shopping, socialising or absorbing media content, the generational divide can seriously influence a user’s preferred tools of engagement.

Get to grips with the technology in your customers’ hands with this infographic by IDG Global Solutions, which charts the mobile user habits of tablet enthusiasts Generation X versus their younger, smartphone-savvy counterparts Millennials.


Infographic: How does Generation X use mobile technology compared to Generation Y?