While various security leaks have put privacy in the news these past few weeks, there is a bigger change at hand affecting consumers and business models alike.

While many consumers want to retain their data, some of the biggest social networks and digital businesses are based on providing information and targeted services from personal information.

This presents the consumer with a key question – should privacy be traded for convenience?

This week on the podcast, PwC’s Head of Digital Intelligence, Jason Juma-Ross, discusses the ongoing nature of privacy and how consumers’ understanding of it will shape advertising and business models in the decade to come.

As always, you can listen to the podcast below, or subscribe to the Digital Pulse Podcast on iTunes.

 

 

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Guest Contributor

Jason Juma-Ross